Digiday Research Data Pack: The state of programmatic media for publishers
This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series →
For publishers, the programmatic advertising landscape continues to evolve. Their reliance on programmatic ad sales continues to increase, but they’re dealing with a growing array of new technologies and tactics as they attempt to wring as much value from their inventory as possible.
In November, Digiday Research surveyed 318 publisher executives involved with programmatic ad sales to understand how their programmatic businesses stack up, Cheap Tag Heuer Replica and the trends and dynamics they’re seeing in the market. The full results of the survey are available for Digiday+ subscribers below.
More in Media
News publishers may be flocking to Bluesky, but many aren’t leaving X
The Guardian and NPR have left X, but don’t expect a wave of publishers to follow suit. Execs said the platform is still useful for some traffic and engaging with fandoms – despite its toxicity.
Media Briefing: Publishers’ Q4 programmatic ad businesses are in limbo
This week’s Media Briefing looks at how publishers in the U.S. and Europe have seen programmatic ad sales on the open market slow in the fourth quarter while they’ve picked up in the private marketplace.
How the European and U.S. publishing landscapes compare and contrast
Publishing executives compared and contrasted the European and U.S. media landscapes and the challenges facing publishers in both regions.