Join us at the Digiday Publishing Summit from March 24-26 in Vail
Digiday Research Data Pack: The state of programmatic media for publishers
This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series →
For publishers, the programmatic advertising landscape continues to evolve. Their reliance on programmatic ad sales continues to increase, but they’re dealing with a growing array of new technologies and tactics as they attempt to wring as much value from their inventory as possible.
In November, Digiday Research surveyed 318 publisher executives involved with programmatic ad sales to understand how their programmatic businesses stack up, Cheap Tag Heuer Replica and the trends and dynamics they’re seeing in the market. The full results of the survey are available for Digiday+ subscribers below.
More in Media
WTF is ‘shadow AI,’ and why should publishers care?
“Shadow AI” refers to the use of AI tools that aren’t officially company-approved. For newsrooms, that leaves serious implications.
How Pinterest went from selling views to selling clicks and conversions, with CRO Bill Watkins
Pinterest’s is getting louder in its battle for ad dollars with AI-powered ad tools and an increase in ad volume.
Creators and influencers on edge about Meta’s reported Reels spin-off
The notion that Meta is planning a Reels-spin off has created many questions for creators, including speculation over the potential decrease in Reels viewership, as well as concerns about whether or not Meta will allow creators to port over their Instagram followings to the new app, should the decision go through.