Digiday Research Data Pack: The state of programmatic media for publishers
This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series →
For publishers, the programmatic advertising landscape continues to evolve. Their reliance on programmatic ad sales continues to increase, but they’re dealing with a growing array of new technologies and tactics as they attempt to wring as much value from their inventory as possible.
In November, Digiday Research surveyed 318 publisher executives involved with programmatic ad sales to understand how their programmatic businesses stack up, Cheap Tag Heuer Replica and the trends and dynamics they’re seeing in the market. The full results of the survey are available for Digiday+ subscribers below.
More in Media
People Inc. CEO: We’re not turning off Google crawlers yet
People Inc. won’t cut off Google’s AI crawlers yet, citing its continued dependence on Google search traffic even as referrals decline.
WTF is a stealth crawler?
As AI bot traffic surges, lawmakers are cracking down on stealth crawlers, which scrape publisher content while masking who they are.
As Hollywood studios chase creator culture, ownership gets complicated
Copyright claims and IP ownership fights show just how complicated Hollywood’s creator courtship could get.