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What Digiday staffers know about ad blockers

Those annoying ads and pesky pop-ups are the bane of our digital lives. But how many of us actually use ad blockers? Digiday regularly covers ad blocking and how the phenomenon has become a growing problem for publishers. So we thought we’d find out how much the staff here at Digiday really knows about ad blockers.

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How Forbes is using ChatGPT referral data to create audience cohorts

Semrush and Similarweb provide information, including the prompts that led an AI platform user to click through to a publisher’s site, that Forbes is able to use to learn more about its AI-referred audience’s interests.

AI slop myths, debunked: What’s harmful, what’s hype, what’s just meh

AI slop has become a catch-all for low-quality AI content, because it’s fast, sticky shorthand. But that convenience hides the nuances that are emerging. 

Media Briefing: Overheard at the Digiday Publishing Summit Europe, October 2025 edition

Publishers said they have lost hope that traffic will ever bounce back, in a closed-door town hall session at the Digiday Publishing Summit Europe