Join us Oct. 15-17 in Phoenix to connect with top media buyers
Here’s the best of Digiday reporting from this week in under a minute. Just enough to prime you for Friday’s cocktail hour:
Gawker Media isn’t the only publisher with a display ad problem. So it’s beefing up on native and e-commerce, where it gets one third of its revenue. Bye-bye banners and hello … snarky sponsored content?
Fewer teens hang out at the mall these days. So Abercrombie and Fitch, faced with sagging sales, needed a pivot. The retailer ditched its controversial CEO, as well as its shirtless Zoolanders, and went mobile: 60 percent of the company’s traffic and 30 percent of its revenue is now generated via phones and tablets.
Can you guess which brands are the world’s most valuable? Apple and Google top the list and this is for the third consecutive year. Both are worth more than 100 billion dollars. Just behind them are — surprise, surprise — more tech companies like Samsung, Microsoft, IBM and Amazon.
Speaking of Google, the search and advertising giant better watch its back: there’s competition a-comin’. AOL’s merger with Verizon and Microsoft adds up to an audience of 500 million users. AOL says these are “real authenticated people” who no doubt generate real authenticated data. Could it be a game-changer when it comes to advertising?
More in Media
Publisher alliance Ozone makes a larger play for U.S. advertisers
Publisher alliance Ozone is on a growth tear in the US and plans to expand its local headcount to 50 people next year.
Media Briefing: From blocking to licensing, publishers inch toward leverage with AI
There are new levers for publishers to test in the AI era. While they’re still far from holding the upper hand, compared to a year ago, the outlook no longer looks quite so bleak.
Mitigating ‘Google risk’: The Independent maps four-pillar growth plan for the AI era
The Independent has built its growth strategy around the “blue links risk” and has stopped measuring its success by audience reach.