Digiday+ Deep Dive podcast: Publishers play it safe with new investments in video

The Digiday+ Deep Dive is a new podcast available exclusively to Digiday+ members. Digiday editors discuss the week’s biggest stories, and offer a glimpse into what’s being talked about in the newsroom. 

This week, Digiday senior reporter Sahil Patel joins Digiday+ managing director Jack Marshall to discuss how digital publishers are turning to outside partners to refocus their video strategies. They talk about why this is a more sensible option for publishers, how recent the deals of Axios and Buzzfeed bring video directly to the viewer, and the possibility of companies such as Vox becoming full-fledged entertainment studios.

Push play below to get started:

More in Media

Media Briefing: BuzzFeed’s $120M sale marks another step in the repricing of digital media scale

Byron Allen’s $120 million BuzzFeed deals marks another turning point in the collapse of the platform-era media business model.

Mail Metro Media shifts ad strategy toward PMPs and fewer ads as it unifies stack

Mail Metro Media wants to drive 300% PMP growth over the next three years as part of plans to turn a high-volume digital direct business into an outcomes shop.

MrBeast’s creator platform signals a more programmatic creator economy

MrBeast’s first-ever Upfront revealed Beast Industries’ forthcoming creator platform, an infrastructure play that will elevate the company’s offerings.