for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Digiday+ Deep Dive podcast: Publishers play it safe with new investments in video
The Digiday+ Deep Dive is a new podcast available exclusively to Digiday+ members. Digiday editors discuss the week’s biggest stories, and offer a glimpse into what’s being talked about in the newsroom.
This week, Digiday senior reporter Sahil Patel joins Digiday+ managing director Jack Marshall to discuss how digital publishers are turning to outside partners to refocus their video strategies. They talk about why this is a more sensible option for publishers, how recent the deals of Axios and Buzzfeed bring video directly to the viewer, and the possibility of companies such as Vox becoming full-fledged entertainment studios.
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