Digiday+ Deep Dive podcast: Publishers play it safe with new investments in video

The Digiday+ Deep Dive is a new podcast available exclusively to Digiday+ members. Digiday editors discuss the week’s biggest stories, and offer a glimpse into what’s being talked about in the newsroom. 

This week, Digiday senior reporter Sahil Patel joins Digiday+ managing director Jack Marshall to discuss how digital publishers are turning to outside partners to refocus their video strategies. They talk about why this is a more sensible option for publishers, how recent the deals of Axios and Buzzfeed bring video directly to the viewer, and the possibility of companies such as Vox becoming full-fledged entertainment studios.

Push play below to get started:

https://digiday.com/?p=298660

More in Media

Frequency management is capping CTV ad spend

Experts assert that buyers don’t have to accept trade-offs when it comes to merging ad tech and TV.

Vox Media offloads Outsports to Q.Digital

LGBTQ+ publisher Q.Digital has acquired Outsports from Vox Media in an all-stock equity deal. Q.Digital plans to grow Outsports’ audience by 20% and sell sponsorships for its sports coverage.

News podcasts and ad buyers have yet to see a presidential election year ad spend bump

Some news podcasts aren’t seeing a presidential year election bump in ad revenue yet, likely due to audiences’ growing news aversion.