Social Media Scapegoating: Did you see the musical Spider-Man: Turn Off the Dark? No? You’re not the only one, and that’s why the show’s former director Julie Taymor is pissed; she claims that she was fired from her directorial role because of social media — not because she directed a Spider-Man musical that involved all kinds of dangerous technical malfunctions and all-over-the-place performances. Taymor says that experimental theater is always met with criticism at first and that the negative social media coverage of her experimental Spider-Man musical quickly amplified this criticism. Of course, social media expedites word-of-mouth reviews, but it doesn’t change how Broadway runs. Better luck next time, Ms. Taymor. WSJ
Peeping Tom: Do you ever get the feeling that someone is peering over your shoulder and reading TMZ with you or laughing at the 30 Rock episode you are watching on your Netflix streaming account? Yeah, it’s annoying! And creepy! Here are some tips from Gizmodo to get other people’s eyes of your computer screen. Gizmodo
RIP MySpace: Poor MySpace. Even the founders of the dying social network don’t use the site anymore. The last time Tom, you know, your first automatic MySpace friend, hasn’t posted anything on the site since March 2010. Yikes. Forbes
Video of the Day: Ode to Facebook of the day.
Website of the Day: Apparently this is a new facial hair thing; as they describe it, it’s “An Adventure in Facial Hair Perspective”: Beards From Below
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WTF is cookie stuffing?
Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. One of the more tried-and-true techniques is cookie stuffing.
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Publishers report Q1 ad revenue is pacing 10-25% behind forecasts
Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time.
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Bloomberg, Axios, Politico, other business publishers rethink subscriber retention during the economic downturn
Premium publishers, like POLITICO, Axios and Bloomberg, have to make sure their fees are still considered a necessity as readers recalculate their spending and companies recalculate their expense budgets.
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SponsoredHow ad tech is tackling waste by optimizing supply chains
Sponsored by Bidtellect The programmatic and digital advertising industry is well aware of the inefficiencies in buying and selling — from auction duplication and volume bias to multi-integrations and reselling — but how did it get this out of control? How can we fix it? A redundant, multiple-step process to ad delivery has become the norm, […]
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Why Vice, BBC, WaPo, others see new TikTok teams as the next wave of specialist publishing talent
As news publishers craft their TikTok strategies, Digiday spoke with the BBC, Vice, The Washington Post and LADbible to see who’s really behind the posts.
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Digiday+ Research deep dive: Publishers anticipate a big drop in ad revenue this year
Digiday's survey found that publishers are not feeling great about advertising revenue as 2023 kicks off, with attitudes toward subscriptions and e-commerce shifting as well.
