Social Media Scapegoating: Did you see the musical Spider-Man: Turn Off the Dark? No? You’re not the only one, and that’s why the show’s former director Julie Taymor is pissed; she claims that she was fired from her directorial role because of social media — not because she directed a Spider-Man musical that involved all kinds of dangerous technical malfunctions and all-over-the-place performances. Taymor says that experimental theater is always met with criticism at first and that the negative social media coverage of her experimental Spider-Man musical quickly amplified this criticism. Of course, social media expedites word-of-mouth reviews, but it doesn’t change how Broadway runs. Better luck next time, Ms. Taymor. WSJ
Peeping Tom: Do you ever get the feeling that someone is peering over your shoulder and reading TMZ with you or laughing at the 30 Rock episode you are watching on your Netflix streaming account? Yeah, it’s annoying! And creepy! Here are some tips from Gizmodo to get other people’s eyes of your computer screen. Gizmodo
RIP MySpace: Poor MySpace. Even the founders of the dying social network don’t use the site anymore. The last time Tom, you know, your first automatic MySpace friend, hasn’t posted anything on the site since March 2010. Yikes. Forbes
Video of the Day: Ode to Facebook of the day.
Website of the Day: Apparently this is a new facial hair thing; as they describe it, it’s “An Adventure in Facial Hair Perspective”: Beards From Below
-
‘Death by a thousand paper cuts’: Publishers fret over alternative ID overload hurting site performance
Publishers lack the data to know which IDs they can afford not to support and are worried a surplus of IDs can slow page-load speeds and lower sites' search rankings.
-
Member ExclusiveMedia Buying Briefing: Separating agency progress from posturing around carbon reduction and sustainability
Could it be that the media world is finally taking concrete steps toward decarbonization — or will many of the efforts underway become the butt of a joke (or worse, the focus of an upcoming John Oliver segment)?
-
How The Independent is getting brands on board to advertise against breaking news
Advertisers are skittish about breaking news, but The Independent's Blair Tapper is trying to humanize the programmatic funnel to keep them spending during a tumultuous news cycle.
-
Sponsored<strong>How marketers are responding to shoppers’ wants this holiday season</strong>
Matthew Tilley, executive director, marketing, Vericast With the holidays right around the corner, the economy may force some consumers to adjust their plans and stretch their dollars even further. While some shoppers may rein in their spending, others will still go all out despite a cloudy economic outlook. Given the current economic climate, consumers are […]
-
How A+E Networks cross-promotes podcasts to improve discovery
A+E promotes its podcasts to grow an audience by marketing the shows to its TV audience and finding outside partnerships.
-
Overheard at Dmexco 2022
Ad tech's jamboree in Germany is back IRL after two years with dissenting voices striking a note of caution.
