Did Ads ‘Ruin’ Google?

James Whittaker raised eyebrows when he jumped ship from Google last month after working as a development director for its Google Plus social network. In this intriguing blog post, he lays out the reasons for his decision, which primarily concern the changing nature and culture of the company. It used to be an innovation factory, he said, empowering and feeding employees’ entrepreneurial and creative spirits. Now, though, it’s just all about ads.

The Google I was passionate about was a technology company that empowered its employees to innovate. The Google I left was an advertising company with a single corporate-mandated focus. Technically I suppose Google has always been an advertising company, but for the better part of the last three years, it didn’t feel like one. Google was an ad company only in the sense that a good TV show is an ad company: having great content attracts advertisers.

Read the full post on Whittaker’s Microsoft Blog.

https://digiday.com/?p=8546

More in Media

Publisher execs talk AI licensing deals, new applications for AI in latest earnings calls

Publicly-traded media companies touted new deals with generative AI tech companies and other new applications for the technology in their Q1 2024 earnings calls.

Transparency shift: CMOs navigate new norms in agency profit models

Many CMOs seem to be okay with their agencies finding new ways to increase margins, as long as the process is transparent, or at least openly acknowledges a lack of transparency.

Media Briefing: Publishers’ Q1 earnings show promise, but also room for improvement

Publishers’ Q1 earnings show some promise in the digital ad market.