Could the pendulum finally start swinging the other way when it comes to social network oversharing?
According to a new study from Pew, that may just be the case, at least when it comes to friending and privacy settings. The findings suggest that people are more selective about who and how many contacts they maintain on social networks. According to Pew, compared to 2009 all the major metrics for profile management are up: 63 percent of respondents have deleted people from their “friends” lists (up from 59 percent in 2009). Forty-four percent have deleted other comments made by others on their own profiles, and 37 percent have detagged themselves from photos.
Interestingly, women are slightly more likely to defriend people than men (67 percent female respondents compared to 58 percent of male respondents). Also, younger social network users are more likely to defriend than older users.
Perhaps the most surprising finding is that only 11 percent of respondents said they have posted content they regret. Of course, I bet their friends might rate that a bit higher.
See the full study report here.
More in Media
Twitch’s Discovery Feed isn’t delivering, creators say
Before the rise of competitors such as Kick and YouTube, Twitch was the only major platform for livestreaming creators.
Roblox courts advertisers with fresh data on its ad effectiveness
Roblox advertising data shows the platform’s power to boost brand recall. Marketers are encouraged, but want to see more concrete metrics.
How creators are using generative AI in podcasts, videos and newsletters — and what advertisers think about it
Here’s a look at how some creators are leveraging generative AI to create video, audio and written content — and whether or not that’s a turn-off for advertisers.