Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
Could the pendulum finally start swinging the other way when it comes to social network oversharing?
According to a new study from Pew, that may just be the case, at least when it comes to friending and privacy settings. The findings suggest that people are more selective about who and how many contacts they maintain on social networks. According to Pew, compared to 2009 all the major metrics for profile management are up: 63 percent of respondents have deleted people from their “friends” lists (up from 59 percent in 2009). Forty-four percent have deleted other comments made by others on their own profiles, and 37 percent have detagged themselves from photos.
Interestingly, women are slightly more likely to defriend people than men (67 percent female respondents compared to 58 percent of male respondents). Also, younger social network users are more likely to defriend than older users.
Perhaps the most surprising finding is that only 11 percent of respondents said they have posted content they regret. Of course, I bet their friends might rate that a bit higher.
See the full study report here.
More in Media
Media Briefing: Turning scraped content into paid assets — Amazon and Microsoft build AI marketplaces
Amazon plans an AI content marketplace to join Microsoft’s efforts and pay publishers — but it relies on AI com stop scraping for free.
Overheard at the Digiday AI Marketing Strategies event
Marketers, brands, and tech companies chat in-person at Digiday’s AI Marketing Strategies event about internal friction, how best to use AI tools, and more.
Digiday+ Research: Dow Jones, Business Insider and other publishers on AI-driven search
This report explores how publishers are navigating search as AI reshapes how people access information and how publishers monetize content.