Cutting out the Cable Middleman: The TV industry keeps going back and forth on cord cutting. It will downlplay the idea of mass numbers of consumers giving up cable to get their content via the Web, but then they act very defensively about the prospect. The numbers can be cut both ways. Some more ammunition for the cord cutters comes with estimates that 5 percent of pay TV users have given it up altogether. This is believable to me. I gave up cable three months ago and haven’t noticed a difference. Three of the six people I had dinner with tonight had also cut the chord. Admittedly it was a New York media gathering. But still. At this moment, the value cable provides is arguably not worth it when compared to the alternatives with the Web. I’d love to think the TV industry would simply adjust its pricing. The more likely route is a rear guard action against free content online, which is what you’re seeing with Hulu. The hope is moves like HBO Go will give consumers new ways to get content while cutting out the middleman.
Collaboration is the New Competition: With that spirit, Digiday is excited to use a new collaboration platform from SheSays to drive the redesign and reimagination of our website. Our brief just went live to the SheSays community of talented designers. We’re excited to see what ideas come from the SheSays platform.
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