Industry spoof videos have definitely become a thing, which is probably a good thing, because the digital media world can take itself too seriously.
Social marketing platform Crowdtap is the latest to try its hand at this phenomenon — and do so quite successfully. We always appreciate efforts to call out industry cliches and silly jargon, so good job to Crowdtap for poking fun at some stereotypical marketing company types by portraying the client/social marketer pitch process as a speed dating situation. Watch below.
More in Media
Publishers reckon with declining Facebook referral traffic as the platform pulls away from news
Publishers are still feeling the effects of a change Facebook made in May that caused a steep decline in referral traffic. Nearly four months later, publishers aren’t sure when — or if — that traffic will come back.
There is a new definition for MFAs, but it’s meant to be open to interpretation
A new definition for MFAs is available but the vague nature of the guidelines is leading to a lack of standards that might prevent adoption.
Publishers weigh generative AI’s pros and cons during the Digiday Publishing Summit
The publishers who attended DPS were focused on the potential upsides of applying the technology to their operations while guarding against the downsides.