I lost my keys. Got new copies of them. Then found the old set. Awesome. Here are some links for you to check out if you feel like it.
I very recently booked accommodations using Airbnb for the first time. I was kind of nervous about it, but the private bedroom in a historic house looks good enough for two nights in Rhode Island and it’s cheaper than staying in a hotel. But anyway, CouchSurfing, Airbnb’s predecessor, is no longer non-profit and has since raised $22 million in venture capital. But unlike Airbnb, which is a rental service, CouchSurfing is about creating a sense of community and helping people connect with locals. That is why the service is still essentially free – and why you shouldn’t expect super-swanky quarters. (Wired)
Who doesn’t love a bright and shiny infographic? Here is one on the presidential candidates’ social media usage. Obama has way, way more Twitter followers than Romney. Just saying. (Ad Age)
Is it possible to make “non-creepy” personalized technology? It seems unlikely that developers will ever be able to completely get around the natural human paranoia about technological advancement. You know, science going too far, machines taking over, etc., etc. (Slate)
Fortune writer Jessi Hempel says we don’t need more tools to help us digest more information and be more connected; instead, we need tools to help us unplug and avoid information overload. (Fortune)
And because it’s Friday in August — why aren’t you on vacation? — watch this video of a bulldog puppy making cute and weird sounds. (Buzzfeed)
-
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
-
Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
-
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
-
SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
-
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
-
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
