ComScore knows as much about what people do on the Web as anybody in the business. Plus, it compiles data on nearly every big publisher with a recognizable URL. Theoretically, the company could make a killing selling that data on an exchange, to an ad network or even directly to an advertiser. But it’s not going there, ever.
“We get a call a least once a week,” said ComScore CEO and president Dr. Magid Abraham. “But we’ll never do it.”
“No,” said Abraham. “If we do that, there goes our third-party nature. There goes our objectivity. We need to stay neutral. We want to facilitate ad buying and selling, but we’ll never take a side.”
More in Media
Future plc’s CFO Penny Ladkin-Brand announced on Thursday that she is stepping down, as the U.K.- based media company reported declining revenues and a new two-year investment plan to get back to growth.
In this week’s Media Briefing, publishing executives share how the task forces they created earlier this year to oversee generative AI guidelines and initiatives have expanded to include more people across their organizations.
News publishers hesitate to commit to investing more into Threads next year despite growing engagement
News publishers are cautious to pour more resources into Threads, as limited available data makes it difficult to determine whether investing more into the platform is worth it.