ComScore: We’ll Never Sell Our Data. Period

ComScore knows as much about what people do on the Web as anybody in the business. Plus, it compiles data on nearly every big publisher with a recognizable URL. Theoretically, the company could make a killing selling that data on an exchange, to an ad network or even directly to an advertiser. But it’s not going there, ever.

“We get a call a least once a week,” said ComScore CEO and president Dr. Magid Abraham. “But we’ll never do it.”

Why not? Other companies in the analytics and measurement space, like say Quantcast or TubeMogul, have shifted to becoming ad sellers in some form or another.

“No,” said Abraham. “If we do that, there goes our third-party nature. There goes our objectivity. We need to stay neutral. We want to facilitate ad buying and selling, but we’ll never take a side.”

https://digiday.com/?p=4554

More in Media

Publishers’ Privacy Sandbox pauses settle into a deep freeze following reports of poor performance

Publishers aren’t ready to press play yet on dedicated Privacy Sandbox tests.

AI Briefing: Senators propose new regulations for privacy, transparency and copyright protections

A new bill called the COPIED Act aims to pass new transparency standards to protect IP and guard against AI-generated misinformation.