ComScore: We’ll Never Sell Our Data. Period
ComScore knows as much about what people do on the Web as anybody in the business. Plus, it compiles data on nearly every big publisher with a recognizable URL. Theoretically, the company could make a killing selling that data on an exchange, to an ad network or even directly to an advertiser. But it’s not going there, ever.
“We get a call a least once a week,” said ComScore CEO and president Dr. Magid Abraham. “But we’ll never do it.”
“No,” said Abraham. “If we do that, there goes our third-party nature. There goes our objectivity. We need to stay neutral. We want to facilitate ad buying and selling, but we’ll never take a side.”
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