Washington Post tops New York Times online for first time ever
More people visited the Washington Post’s website than The New York Times’ in October, marking a significant milestone in the battle for old guard supremacy in online media.
Last month, the Washington Post raked in 66.9 million multi-platform unique visitors narrowly edging out the New York Times, which recorded 65.8 million uniques, according to comScore. It’s the Post’s highest trafficked month since at least Oct. 2014, representing a 59 percent increase in less than a year.
For the Times, traffic dipped slightly from September (66.5 million) with traffic largely stagnating over the past two years. Still, it was the Times’ second-highest month buoyed by viral pieces Miranda July’s interview with Rihanna and the lengthy, moving feature “The Lonely Death of George Bell.”
The New York Times, according to a Politico New York piece from August, has been worried about the Post’s growing digital dominance, propelled by its ever growing selection of viral-focused blogs and a faster loading website. In response, the Times is building out its own “digital rewrite team” called the Express in an effort to capture some viral traffic.
Just two months ago, Politico asked “could the Post top the Times in unique visitors by this time next year?” The answer is yes (and much sooner!), but now the question is, will it last?
‘Always a straight shooter’: How Campbell Brown is working to close the trust gap between publishers and Facebook
Campbell Brown did not cut her teeth in Silicon Valley like many of her Facebook counterparts. Her background in journalism is what gives the social platform a stronger hand when working publishers.
The New York Times says it won’t use identity tech like Unified ID 2.0
The New York Times can take a stance against cookie-replacing IDs because of its successful subscription business, but the position could be risky for its advertising business.
Member ExclusiveMedia Briefing: How a wave of independent authors is spawning more media co-ops
The past week has seen a flurry of headlines showing how individual authors are trying to work together, either in the form of co-ops, collectives or bundles.
SponsoredCompanies are following these principles to improve DEI initiatives
It has been nearly a year since the tragic killing of George Floyd sent the United States into a racial reckoning that forced companies to be held accountable for their low diversity rates. Conversations about systemic racism and lack of access were being discussed head on and with transparency. With the advertising industry already employing […]
Cheat Sheet: Apple scrambles podcasting’s paid landscape
Creators will be able to monetize their listeners by selling subscriptions on Apple Podcasts instead of just serving them ads.
Member ExclusiveMedia Buying Briefing: As gaming explodes as an ad medium, media agencies aim to level up
Media buyers are ramping up their efforts to guide clients through the exploding but complex world of marketing in gaming.