ESPN is the latest network to socially infuse its TV broadcasts. Starting on Sept. 3, the network is dialing up the number of opportunities for social fan interaction during College GameDay, its weekly college football preview show.
Besides rolling out a dedicated Twitter feed (@CollegeGameDay) and encouraging the show’s hosts to tweet more frequently, GameDay is launching a raft of social hooks designed to push more viewer engagement via social channels. For example, you know the guy who spends an inordinate number of hours making a clever sign for the big game — and somehow even incorporates the name of the network televising the game? You can be that guy without ever leaving your couch. Each week, users can submit an idea for such a sign via the Twitter hashtag #cgdsigns. ESPN will then take the best idea and create an actual sign to be held aloft in the background of GameDay’s live-on-location broadcasts from whichever school is hosting the big game that week.
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