CNN asks if the Klan can rebrand. Twitter asks if CNN is high.

After wrote this headline for the news of Chelsea Clinton’s pregnancy, you’d think the Worst Story of the Week contest was over.

Screen Shot 2014-04-20 at 11.10.46 AM

Not so. CNN on Saturday decided to follow up on the recent attacks on Jewish centers in Kansas with a, er, thought piece of sorts on the Ku Klux Klan’s desperate attempt to remain relevant. CNN went out to marketing experts to discover what the KKK needed to in order to freshen up its image, which is still about hatred, lynching and burning crosses in most people’s minds.

Screen Shot 2014-04-20 at 11.13.55 AM

Amazingly, CNN found “brand experts” to weigh on this issue.

“They stand for hatred; they always have,” said Atlanta-based brand consultant Laura Ries. “Maybe they don’t believe in shooting up a center for Jewish people, but they still support beliefs that are beyond the scope of understanding for most people and certainly the freedom and equality our country believes in.”

Needless to say, this did not go over well on Twitter. Many took time out from their Easter Sunday to pan CNN, which has come under repeated criticism for its somewhat idiotic reportage of late, especially its wall-to-wall coverage of the missing plane. That’s how one unfortunate headline becomes the spark for a good ol’ fashioned dog pile.









UPDATE: CNN seems to have thought better of the headline at least. It subsequently altered it.

Screen Shot 2014-04-20 at 4.18.58 PM

More in Media

What platforms, brands and agencies hope to get out of the Possible conference in year 2

Year two of Possible is once again being held in Miami Beach, and it will take place from April 15-17 with 3,000 attendees expected to listen to another 200 or so speakers, including Snap’s Colleen DeCourcy, Uber Ads’ Megan Ramm and UM Worldwide’s Matthew Smith.

AI Briefing: Cloud giants’ AI ambitions create new partnerships — and new competitive concerns

Last week, tech companies like Google, Microsoft and Amazon all announced updates more updates for their cloud and AI efforts

AI to take center stage at Possible conference this week

At least 21 different sessions across the three days that Possible takes place — all in the halls of the Fontainebleau Miami Beach hotel— feature the capital letters AI In their headlines. And the topic will be pretty inescapable in most of the conversations that take place onstage or around the event.