What’s Your Browser IQ?: Apparently, Internet Explorer is for dummies, according to a survey conducted by AptiQuant, a Vancouver-based Web consulting company. It gave more than 100,000 participants an IQ test while monitoring what browser they used to take the test. Internet Explorer users scored lower than average, while Chrome, Firefox and Safari users scored slightly above average. Those who used the more obscure browsers Camino and Opera and those who used Explorer with Chrome Frame (a plug-in for HTML5 content) had, according to AptiQuaint, “exceptionally higher” IQ scores. CNN
Obama’s Twitter Overload: President Obama may have gone overboard with his Twitter activity on Friday afternoon when he began asking his over 9 million followers to tweet at Republican Congressmen to “ask them to support a bipartisan solution to the deficit crisis.” The @BarackObama account flooded people’s Twitter feeds by proceeding to tweet the Twitter handles of Republican Congressmen state by state. Since then Obama has lost 37,000 Twitter followers. On top of that, apparently Republican congressmen on Twitter gained a total of about 6,500 new followers that Friday. Ouch. Mashable
One-Minute Vigil: Four Irish friends organized a moment of Twitter silence, which they called Twinute Silence, in memory of the victims of the Norway shooting. While it is a nice gesture, one minute, really? Have we really gotten to the point where not tweeting for a full 60 seconds is a big deal? AllTwitter
Tumblr of the Day: Another one for the Trekkies. Spock is Not Impressed.
Video of the Day: Harry Potter metal.
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Media Briefing: What to expect at the Digiday Publishing Summit
As DPS draws nearer, top pain points for publishers are coming to light.
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New app launches through Apple hoping to win with ‘zero-party data’ when others haven’t
Caden's new app lets users connect data from their Uber, Amazon, Netflix and other accounts in exchange for money. Will it take off?
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‘The next level for us’: The New York Times eyes better retention for games in subscription drive
The games division is focusing on finding new ways to mine the inherent competitive nature of games like encouraging people to play multiple games in a single session or through new achievements and rewards for progression.
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SponsoredHow ironSource’s hybrid mediation solution is enhancing mobile ad monetization
Produced in partnership with Marketecture The following article highlights an interview between Nimrod Zuta, ironSource’s senior vice president of product, and Eric Seufert, general partner at Heracles Capital. Register to watch more of the discussion and learn how advertisers are leveraging hybrid mediation solutions to fuel more effective ad monetization. Advertisers are facing a particular […]
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In graphic detail: Publishers’ full year 2022 earnings
Looking back at 2022, the hits to publishers' revenue were partially staunched, but by the end of the year nearly all areas of the business felt the impact of the economic downturn.
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‘It has to be built in’: How agencies strive to advance their diversity goals
There often is no blueprint for diversity in the corporate world, and many initiatives at media agencies have been works in progress over the last few years.
