Yesterday, Buzzfeed’s Jonathan Perelman, vp of agency strategy and industry development and a 2013 Mobi Awards judge, answered your questions about mobile publishing and native content via Twitter.
Buzzfeed’s native content program has put brands like Toyota, Virgin and now GE in front of millions of social sharers. Find out what Perelman had to say about the future of mobile and what he’s looking for from entrants at the #MobiAwards. Then enter here.
On the staying power of native content:
More in Media
Why LinkedIn is spotlighting the average watch time metric to support its video push
The company believes more creators will make the jump to LinkedIn for the opportunity to be in front of marketers, investors and other business decision-makers.
How publishers pull YouTube viewers to shop on their sites, with Architectural Digest’s Amy Astley
The Condé Nast-owned publication has recorded a four-times increase in revenue for its “Open Door” series and is planning a relaunch of its AD Shopping property, Astley said on the Digiday Podcast.
AI Briefing: DeepSeek’s emergence from nowhere shows open-source is eating the world
After recent AI developments, ad tech execs ponder the prospect of Big Tech loosening their stranglehold on the industry.