Lock in a year of Digiday+ for 35% less. Ends May 29.
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Digiday is making its first foray to the Cannes International Festival of Creativity, aka the Cannes Lions. We’ll interview agency and brand executives, and report on the substance and flavor of the ad world’s largest international gathering. Our coverage is made possible through the sponsorship of Turn, the cloud marketing platform. All posts in the series can be found here.
A large AKQA presence outside the Palais Des Festivals:
Google limbers up delegates with daily yoga sessions on the beach:
Circus performers descend on the Mobile Marketing Association’s big top:
Dutch Young Creatives’ tour bus:
Need a ride?:
The Gutter Bar in full swing Monday night:
The Gutter Bar’s Croque-monsieur supply is fully stocked:
More in Media
U.S. CPG manufacturers are sitting on excess capacity, which could be a boon for brands
Keychain’s, CPG Intelligence Report showed that one major theme companies are grappling with is significant overcapacity.
WTF is back button hijacking?
Google is cracking down on “back button hijacking,” which some publishers use to offset declining referral traffic and monetization pressure.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.