Cannes in Photos: Days 1 & 2

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →


Digiday is making its first foray to the Cannes International Festival of Creativity, aka the Cannes Lions. We’ll interview agency and brand executives, and report on the substance and flavor of the ad world’s largest international gathering. Our coverage is made possible through the sponsorship of Turn, the cloud marketing platform. All posts in the series can be found here.

A large AKQA presence outside the Palais Des Festivals:

Google limbers up delegates with daily yoga sessions on the beach:

Circus performers descend on the Mobile Marketing Association’s big top:

Dutch Young Creatives’ tour bus:

Need a ride?:

The Gutter Bar in full swing Monday night:

The Gutter Bar’s Croque-monsieur supply is fully stocked:

More in Media

The case for and against agentic media buying

Agentic media buying promises a reinvention of the programmatic ecosystem, but experts are divided on whether it could help – or hinder – accountability.

Inside Expedia’s year-long partnership with mega creator IShowSpeed

Expedia partnered with mega creator IShowSpeed on a record-setting livestream and year-long campaign to target Gen Z audiences.

Mega creators find that their personalities alone aren’t scalable as standalone businesses

Successful creators like Alex Cooper or MrBeast are creating media companies, to varying degrees of success and struggle.