Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Digiday is making its first foray to the Cannes International Festival of Creativity, aka the Cannes Lions. We’ll interview agency and brand executives, and report on the substance and flavor of the ad world’s largest international gathering. Our coverage is made possible through the sponsorship of Turn, the cloud marketing platform. All posts in the series can be found here.
A large AKQA presence outside the Palais Des Festivals:
Google limbers up delegates with daily yoga sessions on the beach:
Circus performers descend on the Mobile Marketing Association’s big top:
Dutch Young Creatives’ tour bus:
Need a ride?:
The Gutter Bar in full swing Monday night:
The Gutter Bar’s Croque-monsieur supply is fully stocked:
More in Media
The Rundown: AI clones split the creator economy
Unauthorized AI voice clones and authorized digital twins are splitting the creator economy in half as brands, lawyers, and talent take stock.
The World Cup is a big chance for retail media to prove itself to advertisers
The World Cup, being much longer than other sporting events with more opportunities for campaigns, will likely serve as a case study for future retail media activations.
AI ‘girlfriend ads’ are fueling a new wave of MFA sites
AI-generated “girlfriend ads” are driving traffic to made-for-advertising sites filled with low-quality content and ads.