Another higher-up is leaving BuzzFeed. Michelle Kempner is exiting the company after four years, where she played a big part in its entertainment business. The company doesn’t plan to replace her.
“We’re grateful to Michelle for her many fantastic contributions to BuzzFeed, and we wish her the very best,” a BuzzFeed spokesperson emailed.
Kempner is heading to Facebook, following Matthew Henick, who most recently had been in charge of BuzzFeed Studios. He was replaced in May by Lauren Dolgen. Kempner is joining Facebook’s product marketing team, working on video products that foster community, she said in a Facebook post.
Other top execs leaving the company recently include Jen White, svp of business strategy and monetization; and Greg Coleman, who left last fall after serving as president for more than three years. The departures are noteworthy for their seniority and stature at the company.
Kempner’s role had changed recently. She had served as vp of operations of its the entertainment arm, having risen from publisher of BuzzFeed Motion Pictures, now BuzzFeed Studios, which focuses on making original productions for film and TV as well as original digital series. Kempner was tapped to help launch new brands like Tasty and Nifty and scale them across platforms. Earlier, she was BuzzFeed’s head of social, overseeing its franchise expansions.
BuzzFeed Studios was created last November when BuzzFeed split its entertainment division, which had become a catch-all for all entertainment content, into BuzzFeed Studios and the BuzzFeed Media Brands, which handles video for the digital brands, like Tasty. With that change, Kempner moved into BuzzFeed publisher Dao Nguyen’s group, which handles distribution and data for the entire organization.
The company is in the midst of a big transformation as it tries to lessen its dependence on the direct-sold advertising that laid its foundation and grow revenue from commerce, programmatic, shows and platform. In so doing, it laid off around 100 people, or 6 percent of its workforce, as it missed its revenue target last year.
Facebook for its part has been raiding publishers for talent lately. Along with Henick, it recently hired Shelley Venus from HuffPost, where she was head of video, to lead video for the news partnerships team, which has been paying news publishers to create shows for Facebook’s Watch section.
BuzzFeed, Hearst, other publishers, replace lavish holiday parties with more subdued celebrations
BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though they will not be the stereotypical soirées.
Member ExclusiveMedia Buying Briefing: The latest media agency estimates for 2023 revenue are out and they remain, well, upbeat
Two holding company media agency analysts continue to hold a more positive, if slightly tempered outlook on 2023 given strong results for 2022.
The case for and against publishers continuing holiday-specific commerce coverage post-Black Friday weekend
Black Friday is over but publishers are up in the air about whether or not to continue covering holiday sales in the lead up to the holidays.
SponsoredPublishers are adapting advertising strategies for a privacy-first world
Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […]
Why PMG’s Nike win doesn’t seem all that unusual for the indie media agency
The Texas-based independent agency continues to grow its roster of clients after landing Nike's media AOR business for North America.
Media Briefing: Publishers see a bump in commerce sales during Black Friday weekend despite economic downturn
Publishers' commerce businesses show positive signs that consumers are still shopping despite the economic downturn.