Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
BuzzFeed is helping you go back in time, on your Facebook Timeline that is.
BuzzFeed created a new Facebook app that lets users wax nostalgic by posting things from the past to their Facebook Timeline, in the past. BuzzFeed will publish nostalgic articles with interactive items that people can post to their Timelines.
The first of these nostalgic app posts is “What Was Your First Computer? As you can see, at the bottom of each old computer model, there is a drop-box that lets you select the year you owned the given prehistoric computer model and a button that lets you add this to your Facebook Timeline.
According to BuzzFeed, future posts for the app will include pop-culture blasts from the past from the ’80s and ’90s that most people can relate to and would want to share.
It’s a fun way to add nostalgic cultural references to your Timeline, but what if brands get on board? This could be a way that brands will try to insert themselves into people’s Timelines. But for now, check it out on BuzzFeed.
More in Media
Digiday+ Research: Dow Jones, Business Insider and other publishers on AI-driven search
This report explores how publishers are navigating search as AI reshapes how people access information and how publishers monetize content.
In Graphic Detail: AI licensing deals, protection measures aren’t slowing web scraping
AI bots are increasingly mining publisher content, with new data showing publishers are losing the traffic battle even as demand grows.
In Graphic Detail: The scale of the challenge facing publishers, politicians eager to damage Google’s adland dominance
Last year was a blowout ad revenue year for Google, despite challenges from several quarters.