for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
BuzzFeed is helping you go back in time, on your Facebook Timeline that is.
BuzzFeed created a new Facebook app that lets users wax nostalgic by posting things from the past to their Facebook Timeline, in the past. BuzzFeed will publish nostalgic articles with interactive items that people can post to their Timelines.
The first of these nostalgic app posts is “What Was Your First Computer? As you can see, at the bottom of each old computer model, there is a drop-box that lets you select the year you owned the given prehistoric computer model and a button that lets you add this to your Facebook Timeline.
According to BuzzFeed, future posts for the app will include pop-culture blasts from the past from the ’80s and ’90s that most people can relate to and would want to share.
It’s a fun way to add nostalgic cultural references to your Timeline, but what if brands get on board? This could be a way that brands will try to insert themselves into people’s Timelines. But for now, check it out on BuzzFeed.
More in Media
‘I’m playing the long game’: Journalists are striking out alone and discovering the business is toughest beat of all
News Creators have become preferred sources for younger viewers, but how do they grow and sustain their independent endeavors?
Creator scandals have turned morality clauses into brands’ go-to exit strategy
The fine print in creator contracts has never mattered more. A succession of high-profile creator scandals is putting morality clauses at the center of how brands manage risk.
In Graphic Detail: New data shows publishers face growing AI bot, third-party scraper activity
New data shows publishers face a surge in AI bots and third-party scrapers harvesting content without compensation.