Join us Sept. 14-16 in Miami to connect with top publishing leaders
Ever read a brand’s tweet and think, “Huh?” Here are some examples of brand tweets that are not very well thought out.
There are a couple problems here. For one, I doubt Ralph Lauren wants to align itself with truancy. But perhaps more importantly, why would someone want to hear something like this from a clothing brand?
Being relevant is one of the most important pillars of marketing. Space exploration and parenting? Not too sure how relevant that is — unless, of course, your kids are astronauts.
Tom the Copy Editor wouldn’t let this through, seeing that it’s not a sentence. Beyond that, a photo might help visualize what the hell Bergdorf is talking about.
Alas, everyone wants social media ROI. Trust me, this isn’t the way there.
More in Media
Molson Coors ditches its TV-era workflow to move at creator speed, quadrupling engagement
Molson Coors partnered with Movers+Shakers’ new consultancy group to completely overhaul its approach to creators, and it’s working.
Media Briefing: Publishers are rebuilding their newsrooms for the post-Google era
Publishers like USA Today Co. and NYT are reshaping audience teams and creating new roles to prepare for an AI search future.
How 11 retail media networks are trying to differentiate themselves to advertisers
With the launch of myriad retail media networks, these new divisions of various consumer-facing companies are now fighting for ad dollars.