Brands Tweet the Darndest Things

There are a couple problems here. For one, I doubt Ralph Lauren wants to align itself with truancy. But perhaps more importantly, why would someone want to hear something like this from a clothing brand?

Being relevant is one of the most important pillars of marketing. Space exploration and parenting? Not too sure how relevant that is — unless, of course, your kids are astronauts.

Tom the Copy Editor wouldn’t let this through, seeing that it’s not a sentence. Beyond that, a photo might help visualize what the hell Bergdorf is talking about.

Alas, everyone wants social media ROI. Trust me, this isn’t the way there.