Ever read a brand’s tweet and think, “Huh?” Here are some examples of brand tweets that are not very well thought out.
There are a couple problems here. For one, I doubt Ralph Lauren wants to align itself with truancy. But perhaps more importantly, why would someone want to hear something like this from a clothing brand?
Being relevant is one of the most important pillars of marketing. Space exploration and parenting? Not too sure how relevant that is — unless, of course, your kids are astronauts.
Tom the Copy Editor wouldn’t let this through, seeing that it’s not a sentence. Beyond that, a photo might help visualize what the hell Bergdorf is talking about.
Alas, everyone wants social media ROI. Trust me, this isn’t the way there.
More in Media
The case for and against agentic media buying
Agentic media buying promises a reinvention of the programmatic ecosystem, but experts are divided on whether it could help – or hinder – accountability.
Inside Expedia’s year-long partnership with mega creator IShowSpeed
Expedia partnered with mega creator IShowSpeed on a record-setting livestream and year-long campaign to target Gen Z audiences.
Mega creators find that their personalities alone aren’t scalable as standalone businesses
Successful creators like Alex Cooper or MrBeast are creating media companies, to varying degrees of success and struggle.