Photoshoots are gruelling, @dmbrags VIP status, and tweeting articles about yourself. Check out this week’s top industry brags from @dmbrags.
It’s hard being beautiful
@nero, Milo Yiannopoulos, founder and editor-in-chief, Kernel Mag
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Lacking financial incentives, sustainability remains a hope, not a promise, in digital advertising next year
Reducing carbon emissions from the digital ad ecosystem is an important priority, but various players are skeptical that much can — and is — being done to practice sustainability.
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Mythbuster: How the inconsistent definition of click-through rates affects publishers and their advertisers
Some email newsletter platforms’ click-through rates are actually click-to-open rates, which are measured against the number of emails opened rather than the emails sent. But buyers seem to prefer it that way.