Best of the week: Elite Daily shrinks as HuffPo looks to grow
The end of the year is so close you can just about taste it. Although there is no shortage of real (horrifyingly real) news out there, already publishers are running their year-end lists. Digiday is not exempt. But if you want a more recent retrospective, here are the best stories of the week just ending.
Elite Daily gets dinged
The Daily Mail bought Elite Daily as a millennial play, but the acquisition has turned into a disaster. Two weeks ago, the Daily Mail General Trust wrote down the entirety of its investment in the millennial-focused publisher, a tacit admission that the site was worthless to the company and its investors. Elite Daily’s potential reach was tremendous, but advertisers saw two audiences that looked, and acted, very differently.
The Huffington Post wants more people working for less
The Huffington Post has been talking about growing its contributor network to 1 million, from 100,000. To do that, it’s put in place a new system that’s causing a backlash among some bloggers. They say that in addition to blogging for free, to get exposure for their posts, they have to do all the promotional work themselves. “Ultimately, the new Huffington Post platform is making bloggers work harder – for free,” griped one blogger, Annie Singer.
Bloomberg new app strat
Bloomberg thinks apps are the key to its mobile future. The publisher has redesigned its mobile apps to feature day-parted content as well as quicker access to videos, market data and other relevant content. It’s the first in a series of apps Bloomberg’s 20-person apps team is working on, including a video app that “rethinks” how on-demand and live video can be delivered to screens. “Apps are the new magazines and newspapers,” said Scott Havens, global head of digital for Bloomberg Media.
How marketers use Twitter now
Twitter may be waning in popularity among some publishers, but marketers aren’t discounting the platform entirely, at least not yet. While the platform has become less compelling to brands from a marketing perspective, it remains a crucial arrow in their customer service quiver. “We’ve always looked across the spectrum, talked to our customers where they are and never gone all-in on one platform versus another,” said Matthew Glick, senior director of global creative and content marketing.
Confessions of a digital exec at a legacy magazine group
For the latest in our Confessions series, in which we grant anonymity in exchange for candor, we spoke to a digital chief at a legacy publisher about why some traditional media companies are “in denial” about the future of digital — and why he believes blaming platforms for publishers’ revenue troubles is lazy.
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?
Digiday+ Research deep dive: Publishers large and small put their resources into first-party data
Eighty-two percent of publishers overall say they're already using first-party data to prepare for the end of the third-party cookie, and nearly half are requiring users to register and integrating first-party data segments into DSPs – indicating that first-party data is the clear path forward for publishers heading into the post-cookie world.
Media Briefing: Why publishers hope chatbots will be the latest retention tool
Publishers hope the chatbots they are developing will be the latest retention tool to keep readers onsite and to get them to consume more content.
SponsoredHow enterprise-grade CDPs are enhancing data processes and improving customer experiences
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
How programmatic advertising will evolve this year on the heels of audio growth and privacy changes
Comscore’s programmatic division Proximic released a State of Programmatic study highlighting the growth of audio and podcasting, other digital advertising channels and challenges around third-party data.
Why podcasters are selling subscriptions through third-party vendors
Many podcasters are turning to third party platforms like Supporting Cast and Supercast to launch or grow their subscription businesses beyond Spotify or Apple.