The best publisher 404 error pages
Everyone loves a good 404 page. Once a backwater of Web design, these pages are used to tell site visitors when they’ve reached a broken link. But a good 404 page can inject some unexpected humor and levity into a user experience that’s invariably dull and confusing. Publishers get that as well, and a few have truly upped the ante.
“I think that with anything you make, you should care about all the details,” said Bloomberg chief digital content officer Joshua Topolsky, who helped design one of the more unique 404 pages in recent memory for Bloomberg Politics. “This is just a little thing that we thought deserved consideration. Why not do something fun with it?”
To be sure, Bloomberg Politics isn’t alone. From Complex to Clickhole, here’s a look at some publishers’ more interesting, creative and downright strange 404 pages out in the wild:
Complex layers on the Kanye
Clickhole’s version of the Fail Whale is, well, a Fuck-Up Frog
The New Yorker digs into the archives
Vox: Let us explain
USA Today’s FTW scores on a fumble
Meow you see me, meow you don’t
We see what you did there. Nerds.
Over at the Dodo, unicorns. Obviously
Funny or Die goes for the not-actually-that-funny, low-hanging Al Gore fruit
NPR: Here are some other missing things
Bloomberg outdoes itself
‘Netflix for ears’: How a new serialized podcast is helping BMW shift into branded entertainment
BMWs podcast strategy will eschew sponsorships and advertising opportunities moving forward to focus on producing branded shows.
‘This is a relationship business’: The in-person client meeting is beginning to make a comeback among publishers
After months of social distancing, agency and brand exes are starting to ask for in-person meetings. Many are jumping at the chance.
Member ExclusiveDigiday Research: What return to the physical office looks like for media workers — fewer meetings, less snacks
A new Digiday survey found that for 42% of media industry workers, the company hasn’t said anything concrete about when they’re expected to return back to the office.
SponsoredWhy data clean rooms are a start, but not enough
Clean rooms are intended to be a “safe space” for brands to collaborate with walled gardens, but the greater opportunity for all brands is bringing together all of their data to create a single source of truth that they own and can continually enrich.
What comes next: Looking to the other side of the coronavirus fallout, recession and social unrest
Over the next two weeks, Digiday, Glossy and Modern Retail writers and editors will explore what comes next, beyond the short-term effects of the new normal.
The great reset: How sales relationships and structure will change on the other side of coronavirus
After speaking with eight publisher revenue officers about the future of ad sales, forming new relationships rings out as a common concern.