The best publisher 404 error pages
Everyone loves a good 404 page. Once a backwater of Web design, these pages are used to tell site visitors when they’ve reached a broken link. But a good 404 page can inject some unexpected humor and levity into a user experience that’s invariably dull and confusing. Publishers get that as well, and a few have truly upped the ante.
“I think that with anything you make, you should care about all the details,” said Bloomberg chief digital content officer Joshua Topolsky, who helped design one of the more unique 404 pages in recent memory for Bloomberg Politics. “This is just a little thing that we thought deserved consideration. Why not do something fun with it?”
To be sure, Bloomberg Politics isn’t alone. From Complex to Clickhole, here’s a look at some publishers’ more interesting, creative and downright strange 404 pages out in the wild:
Complex layers on the Kanye
Clickhole’s version of the Fail Whale is, well, a Fuck-Up Frog
The New Yorker digs into the archives
Vox: Let us explain
USA Today’s FTW scores on a fumble
Meow you see me, meow you don’t
We see what you did there. Nerds.
Over at the Dodo, unicorns. Obviously
Funny or Die goes for the not-actually-that-funny, low-hanging Al Gore fruit
NPR: Here are some other missing things
Bloomberg outdoes itself
‘Clearly underinvesting’: Some of the world’s biggest marketers pledge to direct more media dollars to minority-owned business
Procter & Gamble to McDonald’s, Pernod Ricard to PepsiCo, big marketers pledge to curtail media dollars that help fuel racial basis.
Paid virtual events are the new golden ticket for publishers
There are other added benefits for publishers to have ticketing on their events, beyond the revenue.
‘We do it because it’s profitable’: Ads improbably sprout on ad averse Substack
Advertising has grown into a six-figure stream of revenue for some of the subscription-focused newsletter platform's top creators.
SponsoredBrands are rethinking content strategies to make personalization pay off
When it comes to providing a differentiated customer experience, content is king; customers will not hesitate to switch to a competitor if they aren’t engaged by the information that matters most to them. Top performing brands know that they need to provide the personalized, relevant information their customers need at every point along their journey […]
Member ExclusiveDigiday Research: Publishers are much less supportive of employee voting than agencies
Agency employees are more than twice as likely to get time off to vote as their publisher counterparts.
‘Very pleasantly surprised’ Google shares results of Privacy Sandbox experiments
Google says early tests of its Federated Learning of Cohort, FLoC, proposal show potential. It now wants other companies to run their own FLoC tests.