Media

Bad Ad Placement of the Week: Principal Financial, Sprint, Best Buy

June 24, 2011 | By Brian Morrissey

A word of warning: this ad placement is on offensive content. That’s what makes it such a bad ad placement. It happened on Boston Barstool Sports, a blog known for its freewheeling nature. It’s also an ad-supported site. That’s how Principal Financial ended up with an overlay ad inviting users to visit its DreamAgain.com microsite over a two-minute video depicting a man defiling a mannequin, along with some additional highly offensive commentary to boot. To top things off, Sprint was able to have an ad on the page, thanks to running on the Meebo Bar on the bottom of the page. Best Buy is currently running on the page.

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