Bad Ad Placement of the Week: Principal Financial, Sprint, Best Buy

 

A word of warning: this ad placement is on offensive content. That’s what makes it such a bad ad placement. It happened on Boston Barstool Sports, a blog known for its freewheeling nature. It’s also an ad-supported site. That’s how Principal Financial ended up with an overlay ad inviting users to visit its DreamAgain.com microsite over a two-minute video depicting a man defiling a mannequin, along with some additional highly offensive commentary to boot. To top things off, Sprint was able to have an ad on the page, thanks to running on the Meebo Bar on the bottom of the page. Best Buy is currently running on the page.

 

https://digiday.com/?p=4016

More in Media

Publishers refine Reddit strategies to tap into targeted referral traffic

While the traffic Reddit is sending to publishers’ sites is still very small, it’s growing for some news publishers.

The Shorts play: YouTube steps up creator monetization

YouTube Shorts monetization has been a challenge for creators, pushing YouTube to create more sponsorship opportunities for Shorts creators.

Outfront brings its XLabs to Cannes for the first time, hoping to draw a broader ad base

The idea is to change peoples’ minds about what the latest DOOH activations can accomplish, and to distance OOH from other legacy media.