Only ten seats remaining
Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
A word of warning: this ad placement is on offensive content. That’s what makes it such a bad ad placement. It happened on Boston Barstool Sports, a blog known for its freewheeling nature. It’s also an ad-supported site. That’s how Principal Financial ended up with an overlay ad inviting users to visit its DreamAgain.com microsite over a two-minute video depicting a man defiling a mannequin, along with some additional highly offensive commentary to boot. To top things off, Sprint was able to have an ad on the page, thanks to running on the Meebo Bar on the bottom of the page. Best Buy is currently running on the page.
Trending in
Most Read
More in Media
From feeds to streets: How mega influencer Haley Baylee is diversifying beyond platform algorithms
February 13, 2026
Kalil is partnering with LinkNYC to take her social media content into the real world and the streets of NYC.
‘A brand trip’: How the creator economy showed up at this year’s Super Bowl
February 13, 2026
Super Bowl 2026 had more on-the-ground brand activations and creator participation than ever, showcasing how it’s become a massive IRL moment for the creator economy.
Media Briefing: Turning scraped content into paid assets — Amazon and Microsoft build AI marketplaces
February 12, 2026
Amazon plans an AI content marketplace to join Microsoft’s efforts and pay publishers — but it relies on AI com stop scraping for free.