A word of warning: this ad placement is on offensive content. That’s what makes it such a bad ad placement. It happened on Boston Barstool Sports, a blog known for its freewheeling nature. It’s also an ad-supported site. That’s how Principal Financial ended up with an overlay ad inviting users to visit its DreamAgain.com microsite over a two-minute video depicting a man defiling a mannequin, along with some additional highly offensive commentary to boot. To top things off, Sprint was able to have an ad on the page, thanks to running on the Meebo Bar on the bottom of the page. Best Buy is currently running on the page.
Trending in
Most Read
More in Media
Digiday Publishing Summit September 2026 Recap: How publishers are rebuilding for the post-search era
September 28, 2026
Execs at DPS described how they’re preparing for a post-search era by prioritizing direct audiences, diversified revenue and AI strategies.
From brand deals to equity deals: creators want a stake, not just a fee
September 24, 2026
The creator economy is moving into a new phase: creators getting into companies at the ground floor through sweat equity or angel investing.
Media Briefing: Publishers question whether personalization actually pays off
September 24, 2026
Publishers are personalizing newsletters to get more value from readers, but questions remain over whether it’s a meaningful differentiator.