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Advertisers love “impactful” ads that grab attention. In the case of ESPN.com, that means rich-media units that break through or interrupt the content. There are plenty of readers who can’t stand it, but publishers have to pay the bills. ESPN might have wanted to pause its homepage rich-media “breakthrough” ad for its Jeep campaign when the site was running a story about Joe Paterno’s memorial service. The end result: a Jeep Wrangler rampages through the former Penn State coach’s casket. Yikes. Via NESW Sports.
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