Advertisers love “impactful” ads that grab attention. In the case of ESPN.com, that means rich-media units that break through or interrupt the content. There are plenty of readers who can’t stand it, but publishers have to pay the bills. ESPN might have wanted to pause its homepage rich-media “breakthrough” ad for its Jeep campaign when the site was running a story about Joe Paterno’s memorial service. The end result: a Jeep Wrangler rampages through the former Penn State coach’s casket. Yikes. Via NESW Sports.
More in Media
AI Briefing: How political startups are helping small political campaigns scale content and ads with AI
With about 100 days until Election Day, politically focused startups see AI as a way to help national and local candidates quickly react to unexpected change.
Media Briefing: Publishers reassess Privacy Sandbox plans following Google’s cookie deprecation reversal
Google’s announcement on Monday to reverse its plans to fully deprecate third-party cookies from its Chrome browser seems to have, in turn, reversed some publishers’ stances on the Privacy Sandbox.
Why Google’s cookie deprecation reversal isn’t actually a reprieve for publishers
Publishers are keeping a “business as usual” approach to testing cookieless alternatives despite Google’s announcement that it won’t be fully deprecating third-party cookies after all.