Bad Ad of the Week: Jeep Crashes Paterno’s Memorial Service

Advertisers love “impactful” ads that grab attention. In the case of, that means rich-media units that break through or interrupt the content. There are plenty of readers who can’t stand it, but publishers have to pay the bills. ESPN might have wanted to pause its homepage rich-media “breakthrough” ad for its Jeep campaign when the site was running a story about Joe Paterno’s memorial service. The end result: a Jeep Wrangler rampages through the former Penn State coach’s casket. Yikes. Via NESW Sports.

More in Media

Why Apartment Therapy added more commerce integrations to its tentpole event franchise Small/Cool 

Apartment Therapy’s president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event.

first party data

For premium publishers, proving an advertiser’s return on investment is more important than ever

Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year.

shopping laptop

Microsoft heralds a new age of AI ‘copilots’ across hardware, software — and advertising

CEO Satya Nadella said AI assistants will be as ubiquitous as PCs and will help users navigate across apps, operating systems and devices.