Advertisers love “impactful” ads that grab attention. In the case of ESPN.com, that means rich-media units that break through or interrupt the content. There are plenty of readers who can’t stand it, but publishers have to pay the bills. ESPN might have wanted to pause its homepage rich-media “breakthrough” ad for its Jeep campaign when the site was running a story about Joe Paterno’s memorial service. The end result: a Jeep Wrangler rampages through the former Penn State coach’s casket. Yikes. Via NESW Sports.
More in Media
Digiday+ Research: Publishers expected Google to keep cookies, but they’re moving on anyway
Publishers saw this change of heart coming. But it’s not changing their own plans to move away from tracking consumers using third-party cookies.
Incoming teen social media ban in Australia puts focus on creator impact and targeting practices
The restriction goes into effect in 2025, but some see it as potentially setting a precedent for similar legislation in other countries.
AI Briefing: Amazon’s new Nova models boost AI model efficiency, accuracy and variety across AWS
One of the most buzzy debuts was Nova, a suite of six new AI models that include understanding and creating text, images and videos.