Apocalypse now?: NYSE, WSJ outages spook Twitter

Well, we had a good run.

This morning, the New York Stock Exchange halted trading because of a “technical issue” that knocked the markets offline. To make matters even more frightening, the Wall Street Journal’s homepage became inaccessible moments after, adding to an already-hectic morning that all started with United Airlines temporarily halting flights because of a “network connectivity” issues.

All of this happened before noon Eastern Time, not to mention Greece’s own economic meltdown and the fact that China’s stock market is in free fall. Pandemonium spread rapidly on Twitter — along with not a few jokes about these being the End of Times.

Although brands haven’t yet activated their real-time units to chime in on the conversation, everyone else on Twitter is wringing out their final few jokes before the universe collapses.

With additional reporting by Rachel Raudenbush

https://digiday.com/?p=124944

More in Media

Earnings from social and search players signal that AI will be a long-play investment

Giants like Google, Meta and Microsoft say investors and advertisers might have to wait longer for AI to generate a better return on investment.

Why some publishers aren’t ready to monetize generative AI chatbots with ads yet

Monetization of generative AI chatbot experiences is slow going. Some publishing execs said they’re not ready to add advertising to these products until they scale or can build a subscription model first.

Media Briefing: Publishers who bet on events and franchises this year are reaping the rewards

Tentpole events and franchises are helping publishers lock in advertising revenue.