In 1967, Kathrine Switzer did something quite remarkable. She became the first woman to run the Boston Marathon, even dodging the attempt of a race organizer to stop her. Switzer’s tale is one of several AOL is telling in a new video series that will highlight the achievements of women — and AOL’s emphasis on creating original digital content
The series, “Makers: Women Who Make America” features more than 100 interviews with the influential, inspirational and powerful women who have shaped our nation over the past half century. It is designed to be a model of documentary storytelling: thousands of interview clips, edited and unedited, will live a site to be mashed up into a three-hour film. PBS, for its part, will provide both broadcast and digital platforms to distribute the content, including its classroom digital network.
AOL developed Makers.com to house the videos and will distribute the videos across all AOL properties from The Huffington Post to Patch. Tim Armstrong, AOL’s CEO, said at a launch event that the effort is another example of AOL’s commitment to content, which it hopes will differentiate itself in the digital media world.
AOL is undoubtedly eyeing the growing video ad market. “Makers” has a sponsor, skin care brand Simple. The effort follows AOL’s announcement of an ambitious live streaming video network for The Huffington Post, which will launch in the summer.
CNBC to test increases on its subscription prices next year
After seeing continued subscriber growth to its two products, CNBC will begin testing price increases next year.
How Apartment Therapy’s Riva Syrop is pivoting its events business around the economic climate
Apartment Therapy's event strategy closely revolves around its commerce business to appease both advertisers and consumers.
Experts tip in-house operations and retail media as the most fertile landscape for new job market entrants
Although 'readjustment' and 'flexibility' will be required from those laid off by Big Tech.
SponsoredPublishers are adapting advertising strategies for a privacy-first world
Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […]
The Washington Post invests in climate coverage as its team expands to over 30 journalists
The Post's climate team continues to expand as the publisher makes big bets on the beat drawing younger audiences.
Member ExclusiveMedia Buying Briefing: What a tour through Dentsu and Microsoft’s metaverse campus says about the future of digital marketing
Digiday gets a guided tour through Dentsu and Microsoft's metaverse campus, where clients can test out retail concepts or build showrooms in the virtual world.