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Tumblr Contest: Footwear company Aldo is honing in on all of the Tumblr buzz by launching a contest for “the next stars of Tumblr.” Tumblr bloggers, you have until Jan. 15 to submit your credentials and short descriptions of your Tumblr to aldorise.tumblr.com. New York creative agency Alldayeveryday will help chose five winners based on the personality, popularity and content quality of the Tumblrs. What’s the prize? Lucky winners will in get a design consultation and custom Tumblr theme from the agency (valued at $1,000), as well as five reblogs from the Aldo’s Tumblr account. This is a pretty innovative way of tapping into the Tumblr community. Will offering reblogs become a valued currency? Other brands, keep an eye on this Tumblr effort. Mashable
IRL 101: Here is a little guide from Gakwer for you male “computer aliens” who have spent too much time online and not enough time in the real world and therefore have no idea how to interact with a woman. Gawker
BroNYCon: So, if you haven’t heard, bronies are a thing. You know, they are guys who for some reason are obsessed with the animated series “My Little Pony” (which, not to be gender-biased, was obviously intended for young girls); hence the term “brony.” The brony ranks have been growing and they all got of their computers and gathered in midtown Manhattan this past Saturday for the 2012 Winter BroNYCon to celebrate their strange love for pastel colored ponies. Check out the pics of the event from Gawker. Gawker
Tumblr of the Day: Fans of “Parks and Recreation” and/or Kanye West, this one’s for you. Park-Z and Kanye-ation
Video of the Day: This video has over 4 million views. Her delivery is perfect.
Shit White Girls Say…to Black Girls
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
SponsoredHow Jounce Media and Teads are framing SPO’s role in driving business outcomes for brands
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
Publishers report Q1 ad revenue is pacing 10-25% behind forecasts
Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time.