Last chance to save

Prices rise for the Digiday Programmatic Marketing Summit after Mar. 24

REGISTER

Aldo Gets on Tumblr Bandwagon

The Feed is Digiday’s Web-culture corner. Check The Feed everyday for Web-culture news roundups, infographics, essays and more. Follow us on Twitter for updates throughout the day @SWeissman.

Tumblr Contest: Footwear company Aldo is honing in on all of the Tumblr buzz by launching a contest for “the next stars of Tumblr.” Tumblr bloggers, you have until Jan. 15 to submit your credentials and short descriptions of your Tumblr to aldorise.tumblr.com. New York creative agency  Alldayeveryday will help chose five winners based on the personality, popularity and content quality of the Tumblrs. What’s the prize? Lucky winners will in get a design consultation and custom Tumblr theme from the agency (valued at $1,000), as well as five reblogs from the Aldo’s Tumblr account. This is a pretty innovative way of tapping into the Tumblr community. Will offering reblogs become a valued currency? Other brands, keep an eye on this Tumblr effort. Mashable

IRL 101: Here is a little guide from Gakwer for you male “computer aliens” who have spent too much time online and not enough time in the real world and therefore have no idea how to interact with a woman. Gawker

BroNYCon: So, if you haven’t heard, bronies are a thing. You know, they are guys who for some reason are obsessed with the animated series “My Little Pony” (which, not to be gender-biased, was obviously intended for young girls); hence the term “brony.” The brony ranks have been growing and they all got of their computers and gathered in midtown Manhattan this past Saturday for the 2012 Winter BroNYCon to celebrate their strange love for pastel colored ponies. Check out the pics of the event from Gawker. Gawker

Tumblr of the Day: Fans of “Parks and Recreation” and/or Kanye West, this one’s for you. Park-Z and Kanye-ation

Video of the Day: This video has over 4 million views. Her delivery is perfect.

Shit White Girls Say…to Black Girls

More in Media

Why Parker Thatch transformed its strip-mall storefront into a livestreaming studio

Parker Thatch recently remodeled its store to serve as a hybrid customer-facing retail experience and broadcast studio.

Cloudflare’s compliant crawler highlights tension – and opportunity – in the emerging AI content market 

Cloudflare faces tension in its new role: sitting in the middle between publishers and AI companies while balancing trust, control and monetization. 

Media Briefing: What to expect at the Digiday Publishing Summit, March 2026 edition 

Execs from The Atlantic, Arena Group, Bloomberg, Business Insider, The Guardian, New York Post, People Inc., Washington Post, and more, will share their strategies on everything from zero-click audience strategy, to AI licensing deals and RAG readiness, to how they’re embracing creator strategies to help boost engagement with younger audiences.