Mobile marketing is about to get schooled. Experts predict the global mobile advertising market will grow to between $13 and $14 billion this year. News reports put the number of mobile phone subscriptions worldwide at 4.6 billion and, as of last year, more than 90% of Americans were mobile subscribers. These staggering numbers have not been lost on the folks at Rutgers Business School. This spring, mobile marketing will be getting the academic stamp of legitimacy. RBS has announced that it will be offering a “mini-MBA” certificate in mobile marketing.
The course, according to Eric Greenberg, the faculty chair at the Rutgers Center for Management Development, will assist participants in designing, managing and tracking mobile marketing programs and campaigns. Participants in the program also will receive a pretty impressive goody bag: each registered student will receive and iPad and an iTouch preloaded with courseware, which, says Greenberg, will “help the [executives taking the course] to experience what new mobile customers experience.”
Greenberg says that the course will focus on mobile advertising, including SMS, MMS and search and display; how corporations can use mobile on the business to business side; mobile shopping and e-commerce; mobile social media; how to track mobile ROI to make sure investments are paying off; augmented reality and location-based marketing; and how to integrate mobile marketing into a comprehensive digital marketing program.
According to Greenberg, the course, which is a component in a larger digital marketing curriculum aimed at business executives, is the first of its kind.
‘Not the future’: European publishers remain steadfast in blocking alternative IDs to third-party cookies
Some European publishers believe alternatives to the third-party cookies, probabilistic or deterministic, will do more harm than good to their ads businesses.
Media Briefing: Why Leaf Group spun off its media arm into a standalone company
World of Good's newly appointed CEO Lindsey Abramo spoke with Digiday about her plans to lean into experiential and embrace niche vs. scale.
Dentsu’s latest ad report shows slowed growth, driven mostly by inflation
The good news in Dentsu's ad forecast is that there's still growth. The bad news: most of the growth is the result of inflation, while real ad pricing actually dropped a bit.
SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
How chef influencer Tue Nguyen works with the BuzzFeed Creator Network
BuzzFeed's Creator Network has been valuable from an audience and production education standpoint, but Nguyen still drives most of her business on her own.
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?