So many publishers tout the benefits of responsive design, yet, ironically enough, most have yet to embrace it for their own sites. Continuing with its look at responsive design, Digiday found just seven publishers (we previously looked at agencies and brands) whose sites allow customers to easily access their content on a range of devices. For maximum benefit, load the site on a smartphone or tablet, or drag the lower right-hand corner of the browser.
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Publishers revamp their newsletter offerings to engage audiences amid threat of AI and declining referral traffic
Publishers like Axios, Eater, the Guardian, theSkimm and Snopes are either growing or revamping their newsletter offerings to engage audiences as a wave of generative AI advancements increases the need for original content and referral traffic declines push publishers to find alternative ways to reach readers.
The Guardian US is starting its pursuit of political ad dollars
The Guardian US is entering the race for political ad dollars.
How much is Possible’s future in Michael Kassan’s hands?
Some people in the know at Possible said they see the conference taking a bite out of Cannes’ attendance, most acutely by U.S.-based marketers who could save money by staying on this side of the Atlantic.