Agencies often talk a big game but don’t back it up. Take mobile, where many still have Flash websites that are unusable in mobile.
But that’s not the case for all. Some agencies are practicing what they preach when it comes to using mobile-friendly technology to build sites that are easily accessible on a range of devices. Digiday hunted down 10 agency sites currently making good use of responsive design. To see the responsive elements in action drag the corner of your browser window to narrow it, or load the sites on a tablet or smartphone device.
More in Marketing
Electronic Arts is betting that in-game ads can out-earn CTV
To make in-game ads stick, EA has built its own stack rather than rent one. Now it wants to shape the standards before anyone else does.
Future of Marketing Briefing: Why Bose is building an entertainment company
Bose has a new entertainment division. Its CMO hasn’t used a creative agency in five years. The two things are related.
The rise of pharma ad tech
Insiders say it comes at the cost of legacy platforms such as DSPs and SSPs.