So many publishers tout the benefits of responsive design, yet, ironically enough, most have yet to embrace it for their own sites. Continuing with its look at responsive design, Digiday found just seven publishers (we previously looked at agencies and brands) whose sites allow customers to easily access their content on a range of devices. For maximum benefit, load the site on a smartphone or tablet, or drag the lower right-hand corner of the browser.
More in Media
Forbes tests a creator-led audience play to grow off-platform reach
Forbes is yet another publisher tapping creators and their audiences to drive off-platform growth – with a slightly different structure.
How Lipton Ice Tea is using local creators instead of building in-house social teams
Lipton worked with Billion Dollar Boy to activate local creators across six different markets; a new approach to global marketing
How a German publisher JV is turning LLM visibility into a premium brand buy
Germany’s BCN, the joint-venture commercial arm of three major publishing houses – Hubert Burda Media, Funke and Klambt – is rolling out a commercial product that helps brands get properly surfaced and described inside ChatGPT, Gemini and other AI assistants, not just on traditional search results pages.