5 More Ridiculous Job Titles
It seems that there is an endless supply of ridiculous job titles in the digital media industry. Here are five more that we have come across that will make you happy with your regular old job title. (See our previous posts of ridiculous job titles here and here.)
LG’s ad unit to offer guarantees on outcomes with CTV ad buys
LG's ad sales arm plans to offer advertisers guaranteed outcome-based ad avails, and claims to be the first provider to do so.
‘The liberation of the workplace’: Industry experts sound off on 2022, the year of the ‘Shecovery’
As the pandemic rages on, companies look to reverse course on the 'Shecession.'
How The Newsette’s founder earned $40M for the media company in 2021
Daniella Pierson diversified her newsletter business by building a creative agency to better serve the media company's advertising clients.
SponsoredReport: The state of in-housing in 2022
In-housing is in a state of evolution. Over the past 12 months, in-house teams have adapted to remote and hybrid work models, and are measuring changes in ROI, tracking the impact of technology on creativity and shifting their working relationships with external agencies. Teams are also working to improve how they collaborate internally in order […]
‘Inaccurate and inflammatory’: Google moves to have Texas AG-led antitrust case dismissed
Google has rebuked charges that it compels publishers to use its ad server, manipulates ad auctions and colluded with Facebook as it moves to have antitrust charges dismissed.
Publishers use subscriber-only events to sweeten subscription pitches
The Washington Post and The Information's events exclusively created for subscribers can add more value to paying readers.