Ah, the gift that keeps on giving — and by gift I mean the annoying industry practice of bestowing highfalutin, made-up corporate titles.
This is the sixth installment of this series, which has brought to you such gems as Upward Mobility Officer and Chief Interruption Officer. Will it be the last? That is up to the digital media world.
Guardian of Brand Soul: OK, this isn’t Dungeons and Dragons or Game of Thrones. You aren’t fending off supernatural soul-sucking creatures and power-hungry enemies to defend your realm. When you can wield a sword, let’s talk.
Marketing Game Changer: Unless you’ve solved the whole native ad conundrum or the mobile video ad scale issue, I’m not sure you can call yourself a game changer. Sorry.
Creative Bohemian: You sound like the subject of one of those awful New York Times’ “discovering Brooklyn” cultural/ethnographic pieces. So you probably have ironically cheap looking boho chic clothing that is actually expensive and some kind of loft space you work and live in. Yikes. 
Chief Adventurist: OK, that is just something you completely made up. Like just totally made up just now. In my mind you are Dora the Explorer. Have fun going on fun little adventures with your monkey friend and teaching us Spanish along the way! 
Social Media Maven: I get that you didn’t want to call yourself and expert or a specialist, or God forbid, a guru. But maven? For someone all about the future, that’s not exactly a hip term.
-
Magna 2023 forecast paints a resilient U.S. market, thanks to retail media and streaming
In its latest ad forecast, Magna is expecting a resilient U.S. market this year – boosted by retail, streaming and the auto industry’s bounceback.
-
How agencies are shaping the future of DEI beyond their own walls
Agencies are acknowledging that diversity efforts don’t stop with their companies. In addition to improving employee representation, now agency efforts in diversity, equity and inclusion are aimed at supporting clients and external partners.
-
Newsletter publishers say they continue to see uptick in revenue despite advertising slowdown
At a time when larger media companies are feeling the pressure of the economic downturn and advertising slowdown, newsletter businesses continue to be in a period of revenue growth.
-
SponsoredHow advertisers are leveraging omnichannel attribution and measurement to power CTV
Sponsored by MNTN Connected TV advertising has joined and expanded the larger ecosystem of campaigns that advertisers deploy. As such, omnichannel marketing strategies now encompass television and mobile devices, tablets and other screens such as out-of-home. And as customers engage across these different touchpoints, brands are seeking and moving their measurement and analytics efforts to […]
-
TikTok’s CEO faces bipartisan skepticism in first Congressional hearing on security concerns
The hearing comes amid calls to remove TikTok from government devices and in some cases even ban it entirely.
-
Media Briefing: What to expect at the Digiday Publishing Summit
As DPS draws nearer, top pain points for publishers are coming to light.
