Ah, the gift that keeps on giving — and by gift I mean the annoying industry practice of bestowing highfalutin, made-up corporate titles.
This is the sixth installment of this series, which has brought to you such gems as Upward Mobility Officer and Chief Interruption Officer. Will it be the last? That is up to the digital media world.
Guardian of Brand Soul: OK, this isn’t Dungeons and Dragons or Game of Thrones. You aren’t fending off supernatural soul-sucking creatures and power-hungry enemies to defend your realm. When you can wield a sword, let’s talk.
Marketing Game Changer: Unless you’ve solved the whole native ad conundrum or the mobile video ad scale issue, I’m not sure you can call yourself a game changer. Sorry.
Creative Bohemian: You sound like the subject of one of those awful New York Times’ “discovering Brooklyn” cultural/ethnographic pieces. So you probably have ironically cheap looking boho chic clothing that is actually expensive and some kind of loft space you work and live in. Yikes.
Chief Adventurist: OK, that is just something you completely made up. Like just totally made up just now. In my mind you are Dora the Explorer. Have fun going on fun little adventures with your monkey friend and teaching us Spanish along the way! Social Media Maven: I get that you didn’t want to call yourself and expert or a specialist, or God forbid, a guru. But maven? For someone all about the future, that’s not exactly a hip term.
‘Not the future’: European publishers remain steadfast in blocking alternative IDs to third-party cookies
Some European publishers believe alternatives to the third-party cookies, probabilistic or deterministic, will do more harm than good to their ads businesses.
Media Briefing: Why Leaf Group spun off its media arm into a standalone company
World of Good's newly appointed CEO Lindsey Abramo spoke with Digiday about her plans to lean into experiential and embrace niche vs. scale.
Dentsu’s latest ad report shows slowed growth, driven mostly by inflation
The good news in Dentsu's ad forecast is that there's still growth. The bad news: most of the growth is the result of inflation, while real ad pricing actually dropped a bit.
SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
How chef influencer Tue Nguyen works with the BuzzFeed Creator Network
BuzzFeed's Creator Network has been valuable from an audience and production education standpoint, but Nguyen still drives most of her business on her own.
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?