13 Interesting Facts Brands Should Know About BuzzFeed
In the last two years, BuzzFeed has become a media darling.
Once solely known for Internet memes and cute and cuddly animal posts, BuzzFeed has grown to a full-out news organization. Poaching journalists from top publications (most recently, Lisa Tozzi from the New York Times), BuzzFeed now mixes in serious news, like this piece about the the need for the U.S and the U.N. to intervene in Syria. Of course, there are still plenty animal posts. Most important, with its advertising content approach, it’s proving that disdain of the status quo can pay off.
Here are 13 interesting facts brands should know about BuzzFeed.
BuzzFeed has a total U.S. digital population 23.7 million to rank as the No. 106 Web property. (ComScore)
35 percent of its audience visits via a mobile device. (ComScore — though BuzzFeed claims 50 percent comes through mobile.)
BuzzFeed visitors to the site averaging 12 page views per person during the month. (Nielsen)
BuzzFeed gets “roughly half” of its monthly unique visitors through social media. (BuzzFeed)
Visitors to BuzzFeed averaged 14 minutes per person using the site during March 2013. (Nielsen)
Three out of every 10 visitors have earned a Bachelor’s degree, and 14 percent hold a Master’s degree. (Nielsen)
56 percent of BuzzFeed visitors are between 18 and 34 years old. (ComScore)
55 and over make up 15 percent of its audience. (ComScore)
56 percent of visitors to BuzzFeed are women. (Nielsen)
39 percent of BuzzFeed’s U.S. audience has a household income more than $100,000. (ComScore)
200 sites are in BuzzFeed’s partner network, reaching roughly 355 million users. (NY Magazine)
$3 CPMs are paid to BuzzFeed’s ad network, which includes sites like The Awl, Cracked and Thought Catalog. (AdAge)
The company boasts click-through rates for its advertising content are 1 to 2 percent, or 10 to 20 times the average banner click-through rate. (Buzzfeed)
It costs brands around $100,000 to run advertising content on BuzzFeed. Typically, that price will get you four or five posts. (Digiday)
Why Slate’s new money advice column is aimed at growing subscriptions and engagement
Slate is seeing green with the launch of its new advice column on money. It's taking learnings from its long-standing advice column, Dear Prudence, to make its next move.
The Subscribd dilemma: Premium news bundles a ways off
A premium news bundle is still a ways off, after Subscribd — a bundle of premium news publishers — took off among consumers, but not media companies.
How Verizon’s self-imposed data privacy limits contributed to the demise of its media ambitions
Digital ad industry execs say regulatory pressures and internal restrictions on data sharing contributed to Verizon's decision to unload its media and ad tech properties.
SponsoredHow The Company Store is reimagining customer experiences for pandemic-era growth
Throughout the pandemic, some retail categories have been inherently successful. Home furnishings and décor are among them; with consumers spending so much more time at home, updates and renovations flourished. Criteo data from the first half of 2020 showed sales for items like outdoor furniture sets up 434% year over year, with other home items […]
‘My intuition was to hide my experience to protect my image’: Rise of miscarriage leave prompts debate around pregnancy discrimination
Women want to see the back of stigma around being open and honest in the workplace about the physical and psychological trauma caused by miscarriages.
Member ExclusiveMedia Briefing: How media leaders are trying to combat burnout beyond the newsroom
Media leaders are trying to combat burnout as it spreads through their companies — from the newsroom to the business team. Journalism students are feeling it too.