Digiday Publishing Summit: Prices rise Aug. 5
Hear from execs at The New York Times, Thomson Reuters, Trusted Media Brands and many others
After many false starts, the year of mobile might have finally arrived. The talk at DIGIDAY: MOBILE ranged from the state of the mobile ad world, the proliferation of apps and the need to develop simplicity in a system that’s far too difficult. Here are some highlights from the day’s action:
1. “I don’t know why Oral B needs me to follow them on Facebook or Twitter.” Tim Chang, partner, Norwest Venture Partners
2. “Your mobile device is becoming a cocoon.” John Sheridan, vp of mobile, comScore
3. “Foursquare is over? Foursquare never started.” Theo Fanning, creative director/president, Traction
4. “No screen is too small for branding. The question is the appropriate way.” Vishal Agarwal, director of mobile SapientNitro.
5. “We tend to homogenize mobile. The practical reality is it’s lots of things to lots of people.” Eric Litman, CEO, Medialets
6. “[Mobile rich media] just hasn’t been entirely worth it.” Matt Doherty, associate media director, BrandinHand
7. “[Mobile ad targeting] is not nearly as sophisticated as it is for traditional online right now.” Matt Doherty, associate media director, BrandinHand
8. “While some brands are really good at publishing and has content that resonates with users, it’s really hard to drive sustained usage over time. Oftentimes our advice is you should be an advertiser, not a publisher.” Ken Wilner, CEO, Zumobi
9. “There’s no reason a consumer’s going download a branded app and revisit it if you’re selling detergent.” Joao Machado, VP Mobile, OMD
10. On Android vs. iPhone platforms: “I don’t think were going to see a Libya, but there will be at least a quiet battle.” John Sheridan, VP Mobile, comScore
Trending in
Most Read
More in Media
Dotdash Meredith’s rebrand to People Inc. formalizes a post-search media strategy
July 31, 2025
Dotdash Meredith’s (DDM) rebrand to People Inc. reorients the company around its flagship publication, and is the start of a more concerted effort to grow the publisher’s core titles.
Podcasts become a strategic IP play for Hollywood talent
July 31, 2025
As stars like Gina Torres step into the podcasting space, they’re part of a growing trend where actors are not just lending their voices but controlling the content.
Media Briefing: As AI reshapes media, The New York Times taps former Google exec for strategic role
July 31, 2025
A Google exec leading search and AI partnerships is joining The New York Times to manage relationships with platforms and big tech companies at a pivotal time.