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How agencies adapt as bots evolve
Social media bots may represent just a sliver of an app's total users, but it turns out they may be generating more content than we were previously aware. The challenge is separating the good ones from the bad.
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Publishers feel the crunch of cookieless browsers like Apple’s Safari
Bid enrichment provides publishers the means of sprucing up their cookieless impressions to improve their value in advertisers’ eyes.
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Why Hearst is building a commerce marketplace
Publisher commerce marketplaces aren't always successful, but Hearst's Sheel Shah hopes his company's new marketplace will capitalize on the natural evolution of its readers' online shopping habits.
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Sponsored<strong>How marketers are responding to shoppers’ wants this holiday season</strong>
Matthew Tilley, executive director, marketing, Vericast With the holidays right around the corner, the economy may force some consumers to adjust their plans and stretch their dollars even further. While some shoppers may rein in their spending, others will still go all out despite a cloudy economic outlook. Given the current economic climate, consumers are […]
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‘Death by a thousand paper cuts’: Publishers fret over alternative ID overload hurting site performance
Publishers lack the data to know which IDs they can afford not to support and are worried a surplus of IDs can slow page-load speeds and lower sites' search rankings.
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Member ExclusiveMedia Buying Briefing: Separating agency progress from posturing around carbon reduction and sustainability
Could it be that the media world is finally taking concrete steps toward decarbonization — or will many of the efforts underway become the butt of a joke (or worse, the focus of an upcoming John Oliver segment)?
The future of ad targeting — and the challenges it faces with complexity, privacy and effectiveness — is addressed by industry execs like Luma Partners’ Terence Kawaja, Triggit’s Zach Coelius, Cheezburger’s Todd Sawicki and Buddy Media’s Mike Lazerow.
“It’s an M&A person’s dream,” Terence Kawaja, CEO of Luma Partners, on his famous slide of the complex ad-technology landscape
“People look at that chart and flip out but it’s an innovation cycle. Everyone on that chart is saying the way we buy media is broken.”
Zach Coelius, CEO, Triggit
“They’re competing for slices of the ad spend that’s tens of millions, not hundreds of millions. I don’t see how many companies can survive. I think there’s going to be carnage.”
Tom Hespos, president, Underscore Marketing
“The VC funding has put pressure on [DSPs] to accelerate revenue growth. For many that means turning from a technology focus to being an ad network. That’s the beginning of the demise of that company. I wish we could take a deep breath and allow the good technology to mature rather than force ourselves into the scenario where someone needs an exit.”
Ramsey McGrory, vp of Yahoo’s North American marketplaces and head of the Right Media Exchange
“It’s 20 percent of the market but 80 percent of our attention and energy is there.”
Shawn Riegsecker, president, Centro, referring to audience-based programmatic ad buying.
“Is it sane to invest in something when you don’t control the rules?”
Todd Sawicki, chief revenue officer, Cheezburger, in reference to brands on Facebook
“How can you tap into this people centered world to grow your business? Test it. If it doesn’t work, take it down”
Michael Lazerow, CEO, Buddy Media
“If Do Not Track is defined correctly, it can be not damaging to the industry.”
Scott Meyer, CEO, Evidon
“There is a lot of inventory out there, but when we apply quality filters there’s a shortage. There are brands that want to spend money. [But] they won’t spend the money if there’s not the quality.”
Sunil Sharma, director of trading, Adnetik
“Audience without context isn’t interesting to us. We don’t want to buy just total tonnage for most of our clients.”
Dave Smith, CEO, MediaSmith