WTF is cookie stuffing?
Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. One of the more tried-and-true techniques is cookie stuffing.
Publishers report Q1 ad revenue is pacing 10-25% behind forecasts
Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time.
Bloomberg, Axios, Politico, other business publishers rethink subscriber retention during the economic downturn
Premium publishers, like POLITICO, Axios and Bloomberg, have to make sure their fees are still considered a necessity as readers recalculate their spending and companies recalculate their expense budgets.
SponsoredHow ad tech is tackling waste by optimizing supply chains
Sponsored by Bidtellect The programmatic and digital advertising industry is well aware of the inefficiencies in buying and selling — from auction duplication and volume bias to multi-integrations and reselling — but how did it get this out of control? How can we fix it? A redundant, multiple-step process to ad delivery has become the norm, […]
Why Vice, BBC, WaPo, others see new TikTok teams as the next wave of specialist publishing talent
As news publishers craft their TikTok strategies, Digiday spoke with the BBC, Vice, The Washington Post and LADbible to see who’s really behind the posts.
Digiday+ Research deep dive: Publishers anticipate a big drop in ad revenue this year
Digiday's survey found that publishers are not feeling great about advertising revenue as 2023 kicks off, with attitudes toward subscriptions and e-commerce shifting as well.
The future of ad targeting — and the challenges it faces with complexity, privacy and effectiveness — is addressed by industry execs like Luma Partners’ Terence Kawaja, Triggit’s Zach Coelius, Cheezburger’s Todd Sawicki and Buddy Media’s Mike Lazerow.
“It’s an M&A person’s dream,” Terence Kawaja, CEO of Luma Partners, on his famous slide of the complex ad-technology landscape
“People look at that chart and flip out but it’s an innovation cycle. Everyone on that chart is saying the way we buy media is broken.”
Zach Coelius, CEO, Triggit
“They’re competing for slices of the ad spend that’s tens of millions, not hundreds of millions. I don’t see how many companies can survive. I think there’s going to be carnage.”
Tom Hespos, president, Underscore Marketing
“The VC funding has put pressure on [DSPs] to accelerate revenue growth. For many that means turning from a technology focus to being an ad network. That’s the beginning of the demise of that company. I wish we could take a deep breath and allow the good technology to mature rather than force ourselves into the scenario where someone needs an exit.”
Ramsey McGrory, vp of Yahoo’s North American marketplaces and head of the Right Media Exchange
“It’s 20 percent of the market but 80 percent of our attention and energy is there.”
Shawn Riegsecker, president, Centro, referring to audience-based programmatic ad buying.
“Is it sane to invest in something when you don’t control the rules?”
Todd Sawicki, chief revenue officer, Cheezburger, in reference to brands on Facebook
“How can you tap into this people centered world to grow your business? Test it. If it doesn’t work, take it down”
Michael Lazerow, CEO, Buddy Media
“If Do Not Track is defined correctly, it can be not damaging to the industry.”
Scott Meyer, CEO, Evidon
“There is a lot of inventory out there, but when we apply quality filters there’s a shortage. There are brands that want to spend money. [But] they won’t spend the money if there’s not the quality.”
Sunil Sharma, director of trading, Adnetik
“Audience without context isn’t interesting to us. We don’t want to buy just total tonnage for most of our clients.”
Dave Smith, CEO, MediaSmith
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