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Publishers say the competition is steeper than expected for event sponsorship dollars this year
Selling events was harder than expected for some publishers in Q2, but having a niche helped win some of the coveted sponsorship dollars.
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Why some publishers are giving their AI chatbots a personality
BuzzFeed and Ingenio are hoping giving their chatbots a unique voice and tone will differentiate their AI products but others are prioritizing utility over entertainment.
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Media Briefing: Publisher execs fear lack of visibility for Q3, but feel steady year over year
Publisher execs share how Q2 shook out for their businesses as they brace for an equally murky second half.
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SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
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Digiday+ Research: Nearly two-thirds of publishers think they will lose when the third-party cookie dies
Publishers have been busy prepping for the end of the third-party cookie, but that doesn't mean they think they'll come out on top in the post-cookie era. In fact, publishers count themselves among those who stand to lose from the end of the cookie.
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As AI spreads across the marketing landscape, data’s role will be key to success or danger
There’s a growing awareness of the risks inherent in AI's ultra-powerful potential, but whether enough steps are being taken to mitigate them remains a huge question mark.
The future of ad targeting — and the challenges it faces with complexity, privacy and effectiveness — is addressed by industry execs like Luma Partners’ Terence Kawaja, Triggit’s Zach Coelius, Cheezburger’s Todd Sawicki and Buddy Media’s Mike Lazerow.
“It’s an M&A person’s dream,” Terence Kawaja, CEO of Luma Partners, on his famous slide of the complex ad-technology landscape
“People look at that chart and flip out but it’s an innovation cycle. Everyone on that chart is saying the way we buy media is broken.”
Zach Coelius, CEO, Triggit
“They’re competing for slices of the ad spend that’s tens of millions, not hundreds of millions. I don’t see how many companies can survive. I think there’s going to be carnage.”
Tom Hespos, president, Underscore Marketing
“The VC funding has put pressure on [DSPs] to accelerate revenue growth. For many that means turning from a technology focus to being an ad network. That’s the beginning of the demise of that company. I wish we could take a deep breath and allow the good technology to mature rather than force ourselves into the scenario where someone needs an exit.”
Ramsey McGrory, vp of Yahoo’s North American marketplaces and head of the Right Media Exchange
“It’s 20 percent of the market but 80 percent of our attention and energy is there.”
Shawn Riegsecker, president, Centro, referring to audience-based programmatic ad buying.
“Is it sane to invest in something when you don’t control the rules?”
Todd Sawicki, chief revenue officer, Cheezburger, in reference to brands on Facebook
“How can you tap into this people centered world to grow your business? Test it. If it doesn’t work, take it down”
Michael Lazerow, CEO, Buddy Media
“If Do Not Track is defined correctly, it can be not damaging to the industry.”
Scott Meyer, CEO, Evidon
“There is a lot of inventory out there, but when we apply quality filters there’s a shortage. There are brands that want to spend money. [But] they won’t spend the money if there’s not the quality.”
Sunil Sharma, director of trading, Adnetik
“Audience without context isn’t interesting to us. We don’t want to buy just total tonnage for most of our clients.”
Dave Smith, CEO, MediaSmith