Over the course of 14 sessions, speakers at DIGIDAY: ON MEDIA held forth on the pressing issues facing agencies. The long and the short of it is: the future is bright but awfully messy. Sean Finnegan, CEO of Geomentum, started off the day by sketching out the industry of the future. Instead of a nostalgic return to the days of Mad Men, this agency is fueled more by data rather than scotch. It’s smaller but more expert; it works well with others; and it looks for creativity from all corners. Subsequent speakers picked up on Finnegan’s theme of reinvention, from reasserting the role of creativity in digital advertising to ditching the click as a measurement standard to automating the cumbersome ad-buying process. Here are some soundbites from the day’s action:
More in Media
![](https://digiday.com/wp-content/uploads/sites/3/2022/10/IMG_3432.jpg?w=439&h=277&crop=1)
AI Briefing: How political startups are helping small political campaigns scale content and ads with AI
With about 100 days until Election Day, politically focused startups see AI as a way to help national and local candidates quickly react to unexpected change.
![](https://digiday.com/wp-content/uploads/sites/3/2023/11/groupm-sandbox-digiday.jpeg?w=439&h=277&crop=1)
Media Briefing: Publishers reassess Privacy Sandbox plans following Google’s cookie deprecation reversal
Google’s announcement on Monday to reverse its plans to fully deprecate third-party cookies from its Chrome browser seems to have, in turn, reversed some publishers’ stances on the Privacy Sandbox.
![](https://digiday.com/wp-content/uploads/sites/3/2023/11/Google_cookie_digiday.jpg?w=439&h=277&crop=1)
Why Google’s cookie deprecation reversal isn’t actually a reprieve for publishers
Publishers are keeping a “business as usual” approach to testing cookieless alternatives despite Google’s announcement that it won’t be fully deprecating third-party cookies after all.