Over the course of 14 sessions, speakers at DIGIDAY: ON MEDIA held forth on the pressing issues facing agencies. The long and the short of it is: the future is bright but awfully messy. Sean Finnegan, CEO of Geomentum, started off the day by sketching out the industry of the future. Instead of a nostalgic return to the days of Mad Men, this agency is fueled more by data rather than scotch. It’s smaller but more expert; it works well with others; and it looks for creativity from all corners. Subsequent speakers picked up on Finnegan’s theme of reinvention, from reasserting the role of creativity in digital advertising to ditching the click as a measurement standard to automating the cumbersome ad-buying process. Here are some soundbites from the day’s action:
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