Some employees board planes, trains as super commutes are reconsidered amid return to office mandates

This story was originally published on sister site, WorkLife.

Commutes are back as office mandates are being established. For some people, often those who moved as a result of the pandemic or took new jobs, that means traveling across states by train or plane to get to work.

The phenomenon has been documented on TikTok, where so-called super commuters as they call themselves on the platform are chronicling their journeys from their homes to workplaces on the days of the week they’re required to be in the office.

Many workers have moved away from offices near their employers while the pandemic allowed them to work remotely — or taken new roles during the Great Resignation — all while employers have rolled out a variety of RTO plans for the past year.

Read the full story here.

More in Media Buying

Media Buying Briefing: Dentsu’s agentic ambitions and how it plays out in the upfronts

Beth Ann Kaminkow and Will Swayne explained how they’re adapting AI into Dentsu’s processes, as well as what to expect in this upfront market that’s getting underway.

Future of Marketing Briefing: OpenAI is working with Skai to bring retail and commerce advertisers into ChatGPT

Like the Criteo deal before it, the idea is to give advertisers a route into ChatGPT inventory through infrastructure they already use.

Universal Ads must pass the pizza test if it’s to steal ad dollars from social

Universal Ads continues to build out its targeting and tracking feature set, but needs to meet small and mid sized advertisers’ need for performance.