Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
Some employees board planes, trains as super commutes are reconsidered amid return to office mandates
This story was originally published on sister site, WorkLife.
Commutes are back as office mandates are being established. For some people, often those who moved as a result of the pandemic or took new jobs, that means traveling across states by train or plane to get to work.
The phenomenon has been documented on TikTok, where so-called super commuters as they call themselves on the platform are chronicling their journeys from their homes to workplaces on the days of the week they’re required to be in the office.
Many workers have moved away from offices near their employers while the pandemic allowed them to work remotely — or taken new roles during the Great Resignation — all while employers have rolled out a variety of RTO plans for the past year.
Read the full story here.
More in Media Buying
The Trade Desk loosens its grip on pricing amid buyer pressure
Amid fierce DSP competition, media agencies are finding The Trade Desk’s reps in a negotiating mood.
Criteo CEO Michael Komasinski on agentic commerce, experiments with LLMs, and M&A rumors
Criteo is not up for sale, although ‘no comment’ on potential divestment of assets, and how the future of ads in LLMs is (likely) native.
Ad Tech Briefing: The Programmatic Governance Council is a bid to reset power dynamics
As tensions over TID and GPID peak, Tech Lab is convening a council to hash out commercial ground rules.