Only eight seats remain

for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.

SECURE YOUR SEAT

Some employees board planes, trains as super commutes are reconsidered amid return to office mandates

This story was originally published on sister site, WorkLife.

Commutes are back as office mandates are being established. For some people, often those who moved as a result of the pandemic or took new jobs, that means traveling across states by train or plane to get to work.

The phenomenon has been documented on TikTok, where so-called super commuters as they call themselves on the platform are chronicling their journeys from their homes to workplaces on the days of the week they’re required to be in the office.

Many workers have moved away from offices near their employers while the pandemic allowed them to work remotely — or taken new roles during the Great Resignation — all while employers have rolled out a variety of RTO plans for the past year.

Read the full story here.

More in Media Buying

Digiday+ Research: Agencies punt budget growth expectations to 2027 — while AI worries intensify

Agencies’ top concerns this year are client spending and the effects of AI, according to a Digiday+ Research survey conducted in the fourth quarter of 2025 among 62 agency professionals.

As upfront negotiations near, buyers chart path through complex sports market

The DOJ’s NFL probe highlights how sports rights complexity can be ‘good for pricing, but hard on strategy’ for brands and buyers.

The World Cup is set to lift demand for digital out-of-home spending

Digital out-of-home providers are competing for a greater share of ad spend during the FIFA World Cup.