Digiday Publishing Summit

Connect with execs from Axios, The New York Times, Paramount and more.

VIEW PASSES

Some employees board planes, trains as super commutes are reconsidered amid return to office mandates

This story was originally published on sister site, WorkLife.

Commutes are back as office mandates are being established. For some people, often those who moved as a result of the pandemic or took new jobs, that means traveling across states by train or plane to get to work.

The phenomenon has been documented on TikTok, where so-called super commuters as they call themselves on the platform are chronicling their journeys from their homes to workplaces on the days of the week they’re required to be in the office.

Many workers have moved away from offices near their employers while the pandemic allowed them to work remotely — or taken new roles during the Great Resignation — all while employers have rolled out a variety of RTO plans for the past year.

Read the full story here.

More in Media Buying

What’s really driving Europe’s €131 billion ad boom

Another forecast, another reminder that ad spend is running its own race, economy be damned.

Advertising’s confidence problem, according to the man who used to price its stocks

Advertising’s inconvenient truth: the industry built a commodity and called it a strategy

Ad Tech Briefing: Corporate America finally buys into soccer as a mainstream sport; shadier elements of the ad industry are obliging

This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → The FIFA World Cup 2026, co-hosted across North America for the first time, has spelled out what some in U.S. media circles have known […]