Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Some employees board planes, trains as super commutes are reconsidered amid return to office mandates
This story was originally published on sister site, WorkLife.
Commutes are back as office mandates are being established. For some people, often those who moved as a result of the pandemic or took new jobs, that means traveling across states by train or plane to get to work.
The phenomenon has been documented on TikTok, where so-called super commuters as they call themselves on the platform are chronicling their journeys from their homes to workplaces on the days of the week they’re required to be in the office.
Many workers have moved away from offices near their employers while the pandemic allowed them to work remotely — or taken new roles during the Great Resignation — all while employers have rolled out a variety of RTO plans for the past year.
Read the full story here.
More in Media Buying
WTF is commerce media?
In the decade-plus since Amazon started selling ads based on people’s purchase histories, retail media has ballooned into a $59 billion business in the U.S., according to eMarketer.
How Amazon aims to do more with less
Amazon’s campaign manager overhaul is designed to fix what advertisers disliked most about its DSP.
Media Buying Briefing: Q4 wobbles a bit, and buyers wonder how it will affect 2026 spending
Mixed signals are coming out of the Q4 ad marketplace — some buyers report a recent drop-off in ad spend from a number of categories, while others say alarms aren’t yet ringing for 2026.