for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Some employees board planes, trains as super commutes are reconsidered amid return to office mandates
This story was originally published on sister site, WorkLife.
Commutes are back as office mandates are being established. For some people, often those who moved as a result of the pandemic or took new jobs, that means traveling across states by train or plane to get to work.
The phenomenon has been documented on TikTok, where so-called super commuters as they call themselves on the platform are chronicling their journeys from their homes to workplaces on the days of the week they’re required to be in the office.
Many workers have moved away from offices near their employers while the pandemic allowed them to work remotely — or taken new roles during the Great Resignation — all while employers have rolled out a variety of RTO plans for the past year.
Read the full story here.
More in Media Buying
‘Absolutely no intention’: Publicis Group CEO rules out building a Trade Desk rival amid ongoing dispute
CEO Arthur Sadoun was clear there won’t be a Publicis-built rival. That path, he said, would pull the company too far off its current roadmap.
Ad Tech Briefing: The Trade Desk’s ‘changing of the guard’ and a ‘sign of the times’
So many exits, so much confusion in a buyer’s market.
With the World Cup around the corner, media buyers expect streaming prices to soar
Forecasts suggest that late-stage bids for World Cup inventory could see marketers pay a steep premium. But alternatives exist.