Some employees board planes, trains as super commutes are reconsidered amid return to office mandates
This story was originally published on sister site, WorkLife.
Commutes are back as office mandates are being established. For some people, often those who moved as a result of the pandemic or took new jobs, that means traveling across states by train or plane to get to work.
The phenomenon has been documented on TikTok, where so-called super commuters as they call themselves on the platform are chronicling their journeys from their homes to workplaces on the days of the week they’re required to be in the office.
Many workers have moved away from offices near their employers while the pandemic allowed them to work remotely — or taken new roles during the Great Resignation — all while employers have rolled out a variety of RTO plans for the past year.
Read the full story here.
More in Media Buying
Google quietly gives ground on PMax controls
The search giant’s black-box ad product has confounded media buyers for years. Now, it’s passing them the reins – sort of.
The upfront market is nearly done, as sports acts as both negotiation driver and obstacle
All that’s left for buyers to do is to finalize packages with any traditional media firms that don’t have some digital or streaming element.
W3C Attribution API prompts debate over the future of web measurement
The proposal aims to provide a browser-based mechanism for measuring advertising performance without relying on cross-site tracking.