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Buying with bots: AI search raises the bar for tailored shopping and transparency
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Media Buying
Content & Commerce
With developer APIs for ChatGPT and Whisper, OpenAI is opening the floodgates with a familiar playbook
March 3, 2023
Evolving Agencies
Stagwell outpaces the other holding companies in growth, thanks to ‘digital Wheaties’
March 3, 2023
Member Exclusive
Media Buying Briefing: Holding companies and attention metrics, a KPI or a currency?
February 27, 2023
Evolving Agencies
How agencies are testing live shopping and seeing potential in accelerating conversions
February 23, 2023
Managing Through Crisis
Criteo adds to the ongoing wave of ad tech layoffs
February 21, 2023
Member Exclusive
Media Buying Briefing: UM’s chief privacy officer prepares for privacy suggestions to become restrictions
February 20, 2023
Data Regulation
From the FTC to SCOTUS, the ad tech world has its hands full of privacy and policy issues
February 20, 2023
Evolving Agencies
Agency holding company 2022 earnings healthier than expected as big brands continued to spend on marketing
February 16, 2023
Member Exclusive
Media Buying Briefing: Influencer marketing costs keep rising with demand despite long-term challenges
February 13, 2023
Privacy
Why media agencies are prioritizing building privacy expertise this year as a host of new laws roll out
February 9, 2023
The Programmatic Marketer
Criteo flaunts its retail wares as sell-off speculation mounts
February 9, 2023
Marketing on Platforms
Google, Meta and large media agencies Havas, Horizon are increasingly focused on, and investing in, AI-powered advertising
February 6, 2023
Member Exclusive
Media Buying Briefing: How will independent agencies fare this year?
February 6, 2023
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