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Media Buying
Business of TV
Does Paramount’s move away from Upfront Week signal a real trend away from traditional advance selling and buying?
December 21, 2022
Member Exclusive
Media Buying Briefing: The good, the bad and the ugly of 2022 for media agencies
December 19, 2022
The Programmatic Marketer
PubMatic adopts Adelaide’s attention metrics to create ‘supply chain 2.0’
December 16, 2022
Navigating Economic Instability
Dentsu’s forecast for 2023 shows a year of slowing growth reaching $740B, led by digital
December 15, 2022
Evolving Agencies
UM expands commerce media practice for clients Johnson & Johnson, EJ Gallo Winery, others with newly expanded unit
December 14, 2022
Member Exclusive
Media Buying Briefing: S4 Capital’s Sorrell, Media.Monks’ Olsen on why Accenture, not the holding companies, is their most complete rival
December 12, 2022
Marketing on Platforms
Disqo report: Take social more seriously when you don’t have dollars to waste
December 9, 2022
The Programmatic Marketer
Ad tech’s journey on the public markets is approaching its awkward adolescence
November 17, 2022
Future of Measurement
Avocet & Lumen Research eye U.S. expansion following merger
November 15, 2022
Evolving Agencies
Horizon Media and Magnite ink SPO deal to consolidate buys, focus on CTV
November 14, 2022
Managing Through Crisis
How the buy-side of the ad industry is now defining ‘premium’ content
November 9, 2022
Member Exclusive
Media Buying Briefing: Media.Monks’ Melissa Wisehart on clients, compensation and procurement
November 7, 2022
Brand Safety
Advertisers say they’re still uneasy about Twitter after talking with Elon Musk
November 3, 2022
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