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Media Buying
Member Exclusive
Media Buying Briefing: The two types of influencer agencies, and why they have different appeal to holding companies
June 24, 2024
Content & Commerce
Influencer marketing firm Captiv8 looks to grow social commerce with brand storefront offering
June 21, 2024
Digiday @ Cannes
Omnicom wraps Cannes with an Instacart API deal to buy directly off influencer content
June 20, 2024
Digiday @ Cannes
Omnicom’s Flywheel gets certified with TikTok Shop as it ties creators to sales results
June 19, 2024
Digiday @ Cannes
Omnicom and The Trade Desk co-develop new data solutions to optimize CTV budgets
June 18, 2024
Generative AI
Updated: DoubleVerify report, Ad fraud schemes using generative AI will increase in scale, sophistication
June 18, 2024
Marketing on Platforms
Amazon unveils Ads Relevance, claiming it is no longer reliant on single IDs
June 18, 2024
Digiday @ Cannes
Media Buying Briefing: Why influencer agencies are drawing attention at Cannes Lions
June 17, 2024
Digiday @ Cannes
Omnicom and Amazon Ads partner to connect audience data to browsing and shopping insights
June 17, 2024
Navigating Economic Instability
Goodway Group quietly laid off employees in 2 ‘rounds’ as it restructures to find future growth
June 14, 2024
Brands in Culture
Omnicom’s Cannes strategy starts with purchase-path research showing just how much has changed
June 14, 2024
The Creator Economy
How influencer agencies vet and navigate past fake influencers and followers
June 12, 2024
Member Exclusive
Media Buying Briefing: CourtAvenue aims to be a pioneer in a new offering: AI AOR
June 10, 2024
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