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Inside the brand and agency scramble for first-party data in the AI era
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AI Marketing Strategies | NYC
Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more
SECURE SEAT
Media Buying
Strategizing for the Future
Omnicom Media Group expands its TikTok relationship to include search keyword access
January 8, 2025
Digiday @ CES
Reddit debuts new tools for tracking trends and advertising AMAs
January 7, 2025
Digiday @ CES
At CES, Omnicom Media Group strikes extended purchase data partnership with Amazon via Flywheel
January 7, 2025
Digiday @ CES
Omnicom Media Group hits CES with a blitz of search-related partnerships, starting with Google
January 6, 2025
Evolving Agencies
The Acxiom data dilemma behind Omnicom’s market-making IPG acquisition
January 6, 2025
Member Exclusive
Media Buying Briefing: Publicis Media Exchange’s Joel Lunenfeld on CES and the growing role of tech in investment
January 6, 2025
Digiday @ CES
Omnicom Media Group research finds a markedly different search marketplace, and new opportunities
January 3, 2025
Evolving Agencies
How Omnicom’s purchase of IPG changes the notion of an agency holding company
January 2, 2025
Content & Commerce
Generative AI grows up: Digiday’s 2024 timeline of transformation
December 31, 2024
Evolving Agencies
Why consolidation means a potential payday for non-holdco agencies that target the ‘forgotten middle’
December 30, 2024
Member Exclusive
Media Agency Report: Horizon, Publicis, UM and others on CTV’s appeal, agency partnerships and programmatic’s evolution
December 25, 2024
Member Exclusive
Media Buying Briefing: Looking at the implications of Omnicom’s IPG purchase, including if it doesn’t happen
December 16, 2024
Content & Commerce
AI Briefing: Autonomous browsing and shopping agents bring new opportunities and (bot) risks
December 16, 2024
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