Nine passes left to attend the Digiday Publishing Summit
Industry clutches pearls after WPP returns to office four days a week
This story originally published on sister site, WorkLife.
WPP’s announcement requiring employees to return to the office four days a week has sent shockwaves through the advertising industry, spotlighting a deepening divide between corporate-owned and independent agencies on workplace flexibility. While some leaders argue in-person collaboration fuels creativity, critics view the move as outdated and morale-crushing.
Employees have voiced frustration over the abrupt policy from the agency holding group, citing poor communication and personal challenges, with some questioning whether “creative collaboration” outweighs childcare needs or two-hour commutes. Meanwhile, independents see an opportunity to attract disillusioned talent championing flexible models that balance productivity with personal well-being.
As WPP braces for potential backlash — including a petition with over 15,000 signatures — the industry grapples with a critical question: can rigid mandates coexist with the evolving expectations of the modern workforce? For now, the battle lines are drawn, with the future of talent and agency hanging in the balance.
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