Yahoo Mail is blocking ad-block users from accessing their email
Yahoo Mail is purportedly locking out people who use ad-blockers.
According to a post on Adblock Plus’ message boards, a Yahoo user noticed the issue on Google Chrome when trying to access email this morning, posting this screenshot:
“Yeah, whatever Yahoo,” the person mused, adding that two other people noticed the issue, too.
Yahoo’s tactic isn’t going over well to the few people left that use its mail service, as evidenced by this Twitter search:
— Lexi Status (@Lexistatus) November 19, 2015
LOL – Fuck you Yahoo Mail for trying to get me to turn off my ad-blocker. You can kiss my ass with that bullshit. — batman (@d_batman_b) November 19, 2015
“please disable ad blocker to continue using yahoo mail” how about no. do you want me to stop using yahoo mail?? cause this is a good start
— Timmay (@RunLikeDeer) November 19, 2015
Ha. Yahoo Mail is hiding my email window because I have the gall to use an Ad Blocker. Yeah fuck off you killed Geocities. Deal with it.
— Foxhack / Dave Silva (@Foxhack) November 19, 2015
Yikes — some of us are still mad about Geocities, dying, huh?
Yahoo joins other publishers and brands are slowly doing the same of locking out users from accessing their content. City AM, a London-based newspaper, started a trial this week barring ad-block users from reading it unless they disable it. The Washington Post is also experimenting with a similar tactic.
“They’re likely testing this particular approach, banning ad blocker users, on their email service because they know their users will be forced to disable their ad blocker if they want to check their emails within their web browser,” Tom Yeomans, CEO of Yavli, a company that makes technology to subvert ad blockers, told Digiday.
“Their users’ email account content are unique to them, so it’s different from news content where they can visit a competing website to get a same or similar experience.” He added that it’s a “dangerous activity” that could prompt users to flee to competing services.
The move comes as Yahoo’s advertising revenue is dwindling. Its third-quarter earnings painted another disappointing picture for the struggling company under Marissa Mayer’s leadership. Yahoo recently struck an agreement with Google power some of its advertising and search results.
Yahoo didn’t immediately respond to a request for comment.
Ricardo Bilton contributed to this report.
Some agencies are giving summer Fridays a second look so employees can ‘enjoy their life again’
Agency executives say that the increased focus on taking advantage of summer Fridays this year is to help employees take the time they need to relax, improve mental health after a difficult year and avoid burnout.
As brands test Amazon’s direct link between digital ads and Whole Foods purchases, they spot new data nuggets — and gaps
Advertisers are using Amazon's recently-launched attribution feature to see how digital ads drive real-life purchases at Whole Foods.
‘I don’t think their outlook is dire’: Why a return to in-person events hasn’t deterred marketers on Clubhouse
Even with vaccine rollout and a return to in-person events, marketers still see the value in Clubhouse communities formed during the coronavirus pandemic.
SponsoredHow The Company Store is reimagining customer experiences for pandemic-era growth
Throughout the pandemic, some retail categories have been inherently successful. Home furnishings and décor are among them; with consumers spending so much more time at home, updates and renovations flourished. Criteo data from the first half of 2020 showed sales for items like outdoor furniture sets up 434% year over year, with other home items […]
‘Bridge the gap between paid and organic’: Why Reddit is building an in-house agency to work with brands
Reddit is building an in-house creative strategy agency, KarmaLab, in a broader bid in recent years to grow its ads business.
Cheat Sheet: Why Roblox is fast becoming one of the most important media businesses of the future
Gamers spent 9.7 billion hours on Roblox in the first three months of the year. Here's a look at how the company became one of the most important media businesses of the future.