Xbox avatars are getting a wheelchair option following suggestion from Twitter

Not everyone can claim to feel represented by their Xbox avatar, but it’s getting a whole lot closer.

Microsoft revealed that new wheelchair characters will soon be an option for Xbox Live following a user suggestion on Twitter. “Hey @XboxP3 I’m pretty serious– depending on how skeletons are done on avatars, wheelchairs might be relatively simple and the #rightthing,” someone asked.

Another fan asked if they considered started a petition, but Microsoft’s Phil Spencer jumped in and said that wasn’t necessary since the brand is already working on the option.

He tweeted this:

An Xbox developer even gave the fans a sneak peek at what the new players will look like:

The tweets drew a positive response from Xbox fans, praising the employees for including the wheelchair avatars:

No word on when the new avatars will roll out, so to speak. Xbox is the major gaming platform to be inclusive because Playstation and Nintendo don’t offer wheelchair options on its avatars. Also, Microsoft joins a growing list of brands, like Lego and Tommy Hilfiger, in becoming inclusive to disabilities.

https://digiday.com/?p=186628

More in Marketing

Omnicom is consolidating B2B shop Doremus+Co with Merkley and Partners

The move is part of ongoing consolidation throughout agencies and holding companies as holding companies look for ways to drive efficiencies and boost revenue.

After keeping them at arm’s length, sports brands are opening the door to creators

The PGA and soccer club Juventus are taking a more progressive approach to creator-based marketing.

Car brands from BMW to Volkswagen lean into in-car gaming

The long-term potential for in-car gaming extends far beyond the relatively brief moments in which drivers are charging or filling their cars. As more vehicles become fully autonomous, drivers’ eyeballs no longer have to be focused on the road, turning them into a potential target for advertisers.