AI Marketing Strategies | NYC

Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more

SECURE SEAT

Xbox avatars are getting a wheelchair option following suggestion from Twitter

Not everyone can claim to feel represented by their Xbox avatar, but it’s getting a whole lot closer.

Microsoft revealed that new wheelchair characters will soon be an option for Xbox Live following a user suggestion on Twitter. “Hey @XboxP3 I’m pretty serious– depending on how skeletons are done on avatars, wheelchairs might be relatively simple and the #rightthing,” someone asked.

Another fan asked if they considered started a petition, but Microsoft’s Phil Spencer jumped in and said that wasn’t necessary since the brand is already working on the option.

He tweeted this:

An Xbox developer even gave the fans a sneak peek at what the new players will look like:

The tweets drew a positive response from Xbox fans, praising the employees for including the wheelchair avatars:

No word on when the new avatars will roll out, so to speak. Xbox is the major gaming platform to be inclusive because Playstation and Nintendo don’t offer wheelchair options on its avatars. Also, Microsoft joins a growing list of brands, like Lego and Tommy Hilfiger, in becoming inclusive to disabilities.

More in Marketing

Inside the brand and agency scramble for first-party data in the AI era

Brands are moving faster to own first-party data as AI and privacy changes alter the digital advertising landscape.

Walmart Connect takes a play out of the Amazon playbook to make agentic AI the next battleground in retail media

The next retail media war is between Walmart Connect’s Sparky and Amazon’s Rufus, driven by agentic AI and first-party data.

What does media spend look like for 2026? It could be worse — and it might be

Forecasts for 2026 media spend range from 6.6% on the lower end to over 10% but the primary beneficiaries will be commerce, social and search.