Connect with execs from Axios, The New York Times, Paramount and more.
Digiday has a Tumblr called “WTF Digital Marketing,” where we share frustrating digital marketing experiences. Here’s some of our most recent posts. If you run across bad ads, please submit them to me via the email below.
This ad is just proof that marketers use QR codes because they are in fashion. There are some instances where QR makes sense, but having them on a billboard on the side of the highway, makes it hard for people to scan.
This marketer is selling a digital camera via a display ad, but the problem is, the camera has already been sold. There’s now way that the ROI for this banner ad on YouTube is very high, considering its an expired ad.
Please don’t show this to any of your designer friends. This is a website for Chicken Masters, a fried chicken joint that’s making tons of dough in Brooklyn. Scary stuff.
More in Marketing
NASCAR rebuilds its commercial engine to tempt back motorsports fans
Behind the scenes, the motorsport and racetrack business hopes a commercial refit and consumer-facing hero campaign can help it hold the line amid F1’s growing U.S. popularity.
To manage 300,000 creators, Unilever automates everything but the relationship
Unilever is using AI to vet creators and automate workflows as it scales a 300,000-creator network without handing over creative decisions.
Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?
With the World Cup at the midway point, ad spend estimates show the apparel rivals taking opposite tacks in their media approaches.


