Join us Sept. 14-16 in Miami to connect with top publishing leaders
Digiday has a Tumblr called “WTF Digital Marketing,” where we share frustrating digital marketing experiences. Here’s some of our most recent posts. If you run across bad ads, please submit them to me via the email below.
This ad is just proof that marketers use QR codes because they are in fashion. There are some instances where QR makes sense, but having them on a billboard on the side of the highway, makes it hard for people to scan.
This marketer is selling a digital camera via a display ad, but the problem is, the camera has already been sold. There’s now way that the ROI for this banner ad on YouTube is very high, considering its an expired ad.
Please don’t show this to any of your designer friends. This is a website for Chicken Masters, a fried chicken joint that’s making tons of dough in Brooklyn. Scary stuff.
More in Marketing
WTF are fandoms, and why are marketers chasing them?
Marketers want more than customers. They’re chasing fandom to turn audiences into communities.
OpenAI is sharpening its focus on enterprise advertisers
The company is hiring a dedicated marketing role aimed at positioning OpenAI as a ‘premium advertising platform for the world’s marketers’.
The new AI playbook: The rules brands are setting around customer-facing content
For some brands, AI platforms and services are proving to be game-changing for their ability to speed up creative processes, and save money.