Digiday has a Tumblr called “WTF Digital Marketing,” where we share frustrating digital marketing experiences. Here’s some of our most recent posts. If you run across bad ads, please submit them to me via the email below.
This ad is just proof that marketers use QR codes because they are in fashion. There are some instances where QR makes sense, but having them on a billboard on the side of the highway, makes it hard for people to scan.
This marketer is selling a digital camera via a display ad, but the problem is, the camera has already been sold. There’s now way that the ROI for this banner ad on YouTube is very high, considering its an expired ad.
Please don’t show this to any of your designer friends. This is a website for Chicken Masters, a fried chicken joint that’s making tons of dough in Brooklyn. Scary stuff.
More in Marketing
Your favorite beauty brands are now also entertainment brands
Many of today’s beauty brands are asking if entertainment and advertising can be one and the same.
Data specialist Ideally wants research to be used at the start of the creative process
Ideally is looking to reinvent research when serving the creative side of the industry by integrating consumer insights earlier in the creative process.
By the numbers: How marketers are building the infrastructure for AI search
Marketers are carving out budgets for AI search, but research suggests execution, measurement and content strategies are still catching up.


